JOB DESCRIPTION
Who we are:
As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life. If you believe in the power of our iconic brand and thrive on problem-solving at scale, we want you to join our team.
At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We’re looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.
We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.
Day in the Life:
The Brand Marketing Specialist at The Bay will support in the development and implementation of the brand and product marketing strategies that are flawless in execution, on time and on budget. They will support the tactical implementation of marketing strategies by collaborating with their direct business partners, agency partners and cross functional team members to drive successful results.
What You Will Do:
- Work with the Brand Team to execute integrated Brand campaigns and partnership activations. Based on results, develop and implement optimization plans to ensure the achievement of goals
- Analyze and research industry trends and consumer preferences in support of developing the 360 marketing strategies for the designated businesses.
- Prepare and present marketing plan review decks for key business partners
- Under direction of the Senior Manager, Brand Marketing, support the conceptualization, prioritization and calendarization of digital content and email strategy for The Bay.
- Populate creative briefs for weekly site content, social and email
- Works with internal teams to secure vendor assets or samples, as required, for campaign productions. Tracks assets against creative briefs to ensure all are delivered complete and on time
- Partners and solicits feedback from eComm Category Management team
- Other duties as required in support of the marketing team
What You Will Need:
- Bachelor’s Degree in Marketing or Commerce preferred
- 2+ years of demonstrated and progressive success in marketing, advertising and/or product management roles
- Strong understanding of Canadian retail marketplace including digital led retailers
- Experience working with brand or corporate partnerships strengthening brand awareness and affinity
- Strategically minded with an understanding of the marketing function, has had exposure and/or worked on brand, communications, creative & media strategy (traditional and digital media)
- Excellent verbal and written communication skills with internal and external partners
- Excellent multi-tasking/time management skills
- Proactive decision maker who can work as part of a team by forming partnerships with appropriate internal and external resources and accomplishes goals using these relationships
- Innovative mindset – willingness to initiate change as the company grows in order to streamline processes and improve efficiencies
- Attention to detail to ensure flawless execution
- Project management skills – able to see a project through from strategy to execution
What You Can Expect:
- Competitive salary and benefits package
- Associate discount up to 40% including top brands
- Flexible work environment that allows for work-life balance
About The Bay:
As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life. If you believe in the power of our iconic brand and thrive on problem solving at scale, we want you to join our team.
At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We are looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.
We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.
Our Commitment to Building a Winning Culture:
As One Team we have re-established our internal behaviours and culture to ensure we all succeed. One Team provides the tools needed to shift our ways of working and creates change to become a purpose-driven, digital first business. Our 4 pillars for embracing One Team are: Always be Customer Champions, Performance and Purpose Driven, Keep it Simple & Change Agents.
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THE BAY | SPECIALIST, BRAND MARKETING
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