Company: Red Lobster
Location: Orlando, FL
Expected salary:
Job date: Sat, 06 Sep 2025 22:51:55 GMT
Job description:
Job Description: Gift Card Business Strategist – Red Lobster
Overview:
Red Lobster is seeking an innovative and results-driven Gift Card Business Strategist to lead the strategy, innovation, and execution of our gift card offerings across all channels. This role will focus on enhancing the appeal of our gift card products, ensuring they are differentiated and desirable for our customers.
Key Responsibilities:
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Strategic Leadership:
- Develop and implement a comprehensive strategy for the gift card business, aligning with Red Lobster’s overall vision and goals.
- Identify market trends and consumer preferences to create innovative gift card products that resonate with our target audience.
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Cross-Channel Execution:
- Oversee the execution of gift card initiatives in various channels, including in-restaurant, digital platforms, and retail partnerships.
- Ensure a seamless customer experience across all touchpoints, maximizing convenience and accessibility.
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Sales & Marketing Integration:
- Collaborate with the Marketing team to design and execute compelling campaigns that promote gift cards, highlighting their value and versatility.
- Create engaging merchandising strategies to enhance visibility and drive sales both in-restaurant and online.
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Performance Analysis:
- Monitor and analyze sales data, customer feedback, and campaign effectiveness to continually refine strategies and optimize performance.
- Leverage insights to innovate and introduce new offerings that meet customer demands and drive revenue growth.
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Team Collaboration:
- Work closely with cross-functional teams, including finance, operations, and digital marketing, to ensure alignment and integration of initiatives.
- Foster a collaborative environment that encourages idea generation and high-impact execution.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
- Proven experience in brand strategy, product management, or marketing, ideally within the retail or foodservice industry.
- Strong understanding of digital marketing, e-commerce, and consumer behavior.
- Excellent analytical skills, with the ability to interpret data and translate insights into actionable plans.
- Exceptional communication and project management skills, with a passion for creativity and innovation.
What We Offer:
At Red Lobster, we believe in rewarding our employees for their hard work and dedication. We offer competitive salaries, comprehensive benefits, and an inclusive workplace culture that encourages personal and professional growth.
If you’re ready to make a significant impact on Red Lobster’s gift card business and drive exciting initiatives that enhance customer experiences, we want to hear from you!