Kotn is looking for a Social Media Manager to join our team and play a pivotal role in growing the social media presence of the brand. You will be responsible for managing all of Kotn’s social media platforms. You will tell the brand story via compelling social narratives and optimize for what drives engagement and audience growth across the various social platforms. You will join the Brand Marketing team and collaborate with our Creative team as the social media expert for the company. This role reports to the Director of Brand Marketing.

What you’ll be working on

Creative strategy and content execution (60%)

• Partner with the brand team to create plans and strategies for all social media aspects of campaigns to extend messaging across platforms
• Identify best practices for platforms and create playbooks for future campaigns + launches
• Pitch engaging and shareable ideas on a regular basis and produce content to create more social-first content
• Explore new and emerging social media platforms/opportunities and evaluate which Kotn should invest time and effort into
• Build strategies for new platforms for the brand and collaborate with the creative team to launch new platforms
• Ensure that all social posts are aligned with our brand voice

Social channel maintenance (40%)

• Maintain the social media marketing calendar in Asana
• Capture and post opportunistic social posts based off business needs
• Collaborate with the creative team to ensure the Instagram feed is cohesive and clearly tells the brand story
• Ideate, plan, schedule and publish the day-to-day postings across all social platforms, owning performance and impact on audience growth
• Build community on our Instagram channel by responding to comments and dms

What You’ll Bring

• Experience in a social media related position at an ecommerce or fashion related company
• Understanding of all social media platforms (e.g. Instagram, Twitter, Facebook, TikTok, Pinterest)
• Experience building scalable social content, campaigns, and/or channels that clearly communicate the brand story
• Strong ability to analyze and leverage data for impact and report on metrics to senior leadership
• Ability to effectively manage multiple projects with ease and react to changing business needs
• Positive attitude that loves to collaborate cross-functionally