Company: Robert Half
Location: Toronto, ON
Expected salary: $23.75 – 27.5 per hour
Job date: Sat, 19 Jul 2025 23:13:32 GMT
Job description: Job Description:We are looking for a skilled Marketing Automation Specialist to join our team on a long-term contract basis. In this role, you will leverage Salesforce Marketing Cloud to execute high-impact email marketing campaigns and optimize customer journeys. Based in Toronto, Ontario, this position offers an exciting opportunity to collaborate across marketing, data, and product teams to deliver exceptional results.Responsibilities:
- Develop and execute email marketing campaigns using Salesforce Marketing Cloud, ensuring timely and accurate delivery.
- Manage and optimize customer journeys to enhance engagement and conversion rates.
- Collaborate with teams across data science, product development, and design to align marketing strategies with organizational goals.
- Monitor campaign performance and conduct post-mortem analyses to identify areas for improvement.
- Maintain high standards of quality and accuracy in all marketing communications.
- Coordinate efforts across marketing, data, and product teams to ensure seamless execution.
- Implement personalization strategies in email campaigns to improve customer experience.
- Handle high-volume campaign environments with efficiency and attention to detail.
- Utilize data-cleaning techniques to improve the effectiveness of marketing initiatives.
- Stay updated on the latest trends in email marketing and Salesforce Marketing Cloud features.
Requirements:
- Minimum of 3 years of experience in marketing automation, preferably with Salesforce Marketing Cloud.
- Proficiency in Adobe Creative Cloud and CRM platforms.
- Strong skills in digital marketing, including SEO, social media, and Google Ads.
- Experience managing content through Content Management Systems (CMS) and websites.
- Ability to analyze performance metrics using tools like Facebook Insights and other analytics platforms.
- Detail-oriented with a strong commitment to delivering error-free campaigns.
- Familiarity with high-volume marketing campaign environments.
- Bonus: Experience coordinating across marketing, data, and product teams or handling personalization-focused campaigns.
Job Title: Marketing Automation Specialist (Contract)
Location: Toronto, Ontario
Overview: We seek a skilled Marketing Automation Specialist for a long-term contract to execute email marketing campaigns using Salesforce Marketing Cloud. This role emphasizes collaboration across marketing, data, and product teams to achieve exceptional results.
Key Responsibilities:
- Develop and implement email marketing campaigns with precise timing and accuracy.
- Optimize customer journeys to boost engagement and conversion rates.
- Collaborate with various teams to align marketing strategies with company goals.
- Monitor campaign performance and conduct analyses for improvements.
- Ensure quality and accuracy in all communications.
- Coordinate seamless execution across different teams.
- Implement personalization strategies to enhance customer experience.
- Manage high-volume campaigns with attention to detail.
- Use data-cleaning techniques to boost marketing effectiveness.
- Stay current on email marketing trends and Salesforce capabilities.
Requirements:
- At least 3 years of experience in marketing automation, ideally with Salesforce Marketing Cloud.
- Proficiency in Adobe Creative Cloud and CRM platforms.
- Strong digital marketing skills, including SEO, social media, and Google Ads.
- Experience with Content Management Systems (CMS).
- Ability to analyze metrics with tools like Facebook Insights.
- Detail-oriented and committed to error-free campaigns.
- Familiarity with high-volume marketing campaign environments.
- Bonus: Experience in coordinating across marketing, data, and product teams or in personalization-focused campaigns.
