Company: New Home Star
Location: Orlando, FL
Expected salary:
Job date: Tue, 03 Jun 2025 22:12:28 GMT
Job description:
Job Title: Brand Strategist & Digital Marketing Specialist
Job Description:
We are seeking a dynamic and creative Brand Strategist & Digital Marketing Specialist to join our team. In this multifaceted role, you will be responsible for shaping brand positioning, developing community engagement plans, and crafting innovative digital strategies that drive awareness and foster relationships in the market.
Key Responsibilities:
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Brand Positioning: Develop and articulate a clear and compelling brand identity that resonates with target audiences. Analyze market trends and competitor activity to position the brand effectively.
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Community Engagement Planning: Design and implement grassroots marketing initiatives to build local relationships and enhance brand presence in communities. Engage with community members and organizations to establish partnerships and create impactful outreach programs.
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Digital Strategy Development: Create and execute a comprehensive digital marketing strategy that includes website content, social media campaigns, email marketing, and search engine optimization. Utilize analytics to measure the effectiveness of digital initiatives and refine strategies accordingly.
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Marketing Execution: Lead the execution of marketing plans focusing on relationship-building and community outreach. Collaborate with the marketing team to ensure consistent messaging across all platforms.
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Content Creation: Generate engaging digital content that reflects the brand’s values and resonates with the target audience. This includes writing blog posts, creating social media content, and producing promotional materials.
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Collaboration: Work directly with cross-functional teams including New Home Star and Maronda to align marketing efforts with organizational goals and enhance brand visibility in the market.
Qualifications:
- Proven experience in brand strategy, community engagement, and digital marketing
- Strong understanding of grassroots marketing techniques
- Excellent communication and interpersonal skills
- Proficiency in digital marketing tools and platforms
- Ability to analyze data and derive actionable insights
Join us to lead our marketing initiatives, engage your community, and bring our brand vision to life!