At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of Canada’s largest and most successful retailer. Based in downtown Toronto, we are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way Canadians shop by creating leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, loyalty, and apparel spaces, and we’re only just getting started! To achieve these goals, we are looking for talented and passionate individuals who want to collaborate and solve challenging problems and make significant and lasting impact on Canadians.
Your job description starts here, but it ends where you’re willing to take it.
The Paid Media Specialist is an expert in digital channels who:
- is not afraid to test
- is quick with adopting new channels
- is committed to results and revenue
- is quick on feet, data driven and can build strategies as well as execute them
- is keen on a new challenge
What you’ll do
- Develop the right digital marketing strategy using performance data and customer insights that ladder up to our organizational key results.
- Manage digital marketing campaigns across multiple channels for a new product (Marketplace)
- Work with the business marketing team to ensure appropriate reporting and translation of results for important business stakeholders
- Work with vendors (existing and new) on new opportunities to support the marketplace goals
- Present results and proposed strategies to key stakeholders on each of our lines of businesses.
- Work closely with the business line to learn the business as well as be proactive in changing strategies based on the changing business context
- A positive influence who contributes well to the demand generation team to elevate our skills, understanding as well as ways of working
Does this sound like you?
- Bachelor’s degree or equivalent (Business, Marketing).
- 4+ years of experience in a digital marketing role in either an agency, partner, or in-house.
- Strong expertise across multiple digital marketing channels (search, display, social).
- Experience working in performance driven companies where the final goal was sales and revenue that could be attributed back to the marketing tactic
- Experience using web analytics Adobe Omniture and Google Analytics (is an asset)
- An analytical thinker with an ability to effectively turn reporting and analysis into actionable insights and execution plans.
- Ability to develop and present a POV and implications based on data, and present findings to key stakeholders.
- Collaborative and positive attitude with passion for questioning assumptions and answering questions with data in order to unlock value for the enterprise.
- Self-directed, proactive and able to define and execute projects independently.
- Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.
- Ability to communicate technical information to non-technical people.
- Strong communications skills.
- Strong in Excel and reporting automation / experience is an asset.
How you’ll succeed
At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce. You will get to work with some of the best digital minds and will have the support of world class technologies to craft products our customers will love!
Loblaw Digital recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired. In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.
Covid 19 Vaccination Policy
COVID-19 is a serious condition and has had a devastating impact on Canadians and others across the globe. As a leading Health and Wellness provider for millions of Canadians, our goal is to help all Canadians “Live Life Well”. In support of this goal, we have adopted a COVID-19 Vaccination Policy to protect the health and well-being of our employees as we continue our phased approach of office reopening. Employees will be required either to be fully vaccinated or undergo regular COVID-19 Rapid Antigen Screening in order to access the workplace.
Paid Media Specialist
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