The lead producer for in-game social media will be responsible for leading the NHL’s social media content & programming during NHL game action. This person will oversee a team of copywriters and creators who lead the conversation about hockey across social channels by publishing the best moments & highlights, creating high-quality original content, and curating entertaining commentary from around the hockey community.
This person must thrive in an agile environment, where jaw-dropping highlights, breaking news & major storylines can occur at any moment. They’ll be tasked with prioritizing projects, delegating responsibilities, and managing communications between internal partners and external stakeholders.
The right candidate is eager, self-motivated, and enthusiastic, with a burning passion for the game. They’ll be constantly vigilant and proactively seeking opportunities to spark conversation and create original content. They will have extensive experience with a wide range of media including video, photography, GIFs, etc. – and a strong understanding of the unique environment on each social platform.
Nights, weekends & holidays will be required based around the NHL game schedule.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Manage a team of copywriters and creators
- React quickly to news & storylines and adjust content & programming strategy on the fly
- Develop and package original content in various formats in a fast-paced environment
- Ensure that all copy and published assets are grammatically correct and factually accurate
- Drive conversation across social platforms by engaging with fans, teams, players, partners & more
- Work closely with supervisor and greater social media team in the planning and development of social content
- Collaborate regularly with internal and external stakeholders including the NHL.com editorial team, NHL PR, NHL clubs, broadcast partners and more on distribution strategy
- Apply data and insights into publishing strategy and content development
- 5-8 years’ experience in social media and/or content creation, preferably for a sports brand
- Outstanding creative instincts with a proven ability to ideate quickly and collaboratively
- Extensive portfolio of impactful original content produced by candidate
- Exhibits confidence and strong judgement with editorial decision making
- Extremely organized with the ability to constantly reprioritize tasks
- Passion for hockey and extensive knowledge of the NHL, its teams, players, history, rules, etc.
- Deep understanding of the ever-evolving social landscape
- Tremendous written & oral communication skills
- Excellent attention to detail
- Applies an entrepreneurial approach to their work
- Experience with Photoshop and Premiere a big plus
- Possesses a positive and upbeat attitude towards their job
Successful completion of post-secondary education.
We thank all applicants for their interest in this opportunity however only those candidates selected for an interview will be contacted.
No phone calls, emails, or recruitment agency inquiries. Candidate application receipt confirmations and/or recruitment status update inquiries will not be provided.
The National Hockey League is an Equal Opportunity Employer. We do not discriminate based upon race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristic. The NHL welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Lead Producer, In-Game Social Media
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