Company: Mark’s
Job description: Help us boldly shape retail in Canada
Canadian Tire Corporation’s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people. To reach our goal, we need the best talent to help us evolve and drive change across the business – and boldly help shape Canada’s retail industry. As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.
What you’ll do
The Manager, Content Programs & Strategy is responsible for establishing and executing omni-channel content for CTC brands. This role works to develop high-performing content with a ‘create once, publish everywhere’ philosophy and ensuring a consistent experience for our customers across all content channels including print, digital, social.
This role will be fundamental in delivering creatively led work. By implementing this omni-channel creative approach, our customers will be exposed to exciting, inspiring, modern, effective, and consistent content across all channels. This role will also provide ideas & solutions around increasing our content output through all channels (print, digital, video).
- Build, lead and inspire the in-house creative content team
- Translate marketing objectives into results-driven and inspiring omni-channel content
- Interpret briefs from multiple cross-functional internal teams to create a singular creative brief that drives one holistic customer message
- Manage timelines, creative and approval processes with key senior level stakeholders across the organization
- Directly manage team of 2-3 Program Managers focussed on managing content projects
- Advocate for best in class content across the organization
- Collaborate and lead conversations with cross functional groups and continuously find innovative ways to incorporate content across our channels and ensuring a consistent customer journey.
- Establish and manage project deliverables and teams, provide stakeholders project status updates, and keep project on time, on budget, and of high quality.
- Work with AVP, Creative & Content Management to identify gaps in process & accountabilities to help determine operational solutions as the team grows & evolves
- Responsible for chairing & leading meetings to present creative to “internal clients” in order to share work, discuss feedback, advocate for the creative work as required, build consensus around next steps, communicate results post-meeting to the project team (Creative Director, Art Directors, Writers, Producers, 3rd party as required)
- Identify new opportunities for our in-house creative team to take on new projects based on creative and business opportunities
- Collaborate closely with content Producers on the project requirements and work together to find creative solutions as it pertains to original video and original photography.
- Coach and mentor Program Managers and other members of the team/department
What you bring
- 7-10 years of professional work experience account management or project management at a creative agency actively managing projects that require photo and video shoots
- Deep knowledge on processes involving photoshoots, video shoots, post production, animation and talent usage / rights management
- Strong relationships with various types of production partners in order to select the right production partner based on creative direction, budget and timelines
- Proven results directly managing a team of account or project managers
- Directly responsible for managing $3M+ budgets and financial reporting
- Experience building teams and growing an agency
- Expertise in: Microsoft Office, PM Tools and Workflow systems with experience with Wrike as an asset
- Advertising Agency Account Directors are encouraged to apply OR
- Content Production Directors are encouraged to apply
- University education in business/commerce, marketing, or a related field is required
About Canadian Tire Corporation
Canadian Tire and its family of companies are boldly shaping retail in Canada and we continue to deliver a positive experience for our customers. As one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It’s more than the iconic triangle that keeps our employees around. From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart – these are some of the many reasons why Canadian Tire Corporation is one of .
To learn more about this team and the Canadian Tire family of companies follow us on
#LI-CW1
Expected salary:
Location: Toronto, ON
Job date: Wed, 29 Sep 2021 01:00:44 GMT
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