Specialist, Digital Media & Marketing, Clinique & Origins – Estée Lauder – Toronto, ON

Company: Estée Lauder

Location: Toronto, ON

Expected salary: $59400 – 89000 per year

Job date: Fri, 18 Apr 2025 03:06:26 GMT

Job description: Job Description:The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.DescriptionThe Digital Media & Marketing Specialist for Clinique and Origins will help serve as the voice of the brand to Canadian consumers and partners across social and digital media channels. Through a consumer first, data-driven approach, they will lead our organic social strategy and digital media marketing efforts to ensure 360 seamless messaging across all digital touchpoints, while working in partnership with department lead and cross-functionally with marketing e-commerce, education, sales, and retail partners.Social Media Strategy & Management

  • Manage local social handles and content calendar (Instagram/Facebook). Maintain a consistent posting schedule to maximize engagement and follower growth. Ensure content reflects a mix of Global campaign materials, locally-created assets, local influencer content, and UGC.
  • Consistently develop local social content (videos, graphics, written posts) to support key moments, new launches and always-on product priorities, aligning to brand voice and objectives. Demonstrate agility and test-and-learn attitude by developing content in response to emerging social trends, as relevant.
  • Own community management, fostering a sense of community among followers by actively engaging with user-generated content, initiating conversations, and responding to feedback. Partner with dedicated Customer Care teams and Communications Lead to provide guidance on sensitive cases.
  • Utilize social media analytics tools (Dash Hudson) to track performance metrics, analyze trends, and generate insights for continuous optimization.
  • Partner with Brand teams on 360 campaign planning, actively contributing ideas and layering social support strategies to amplify special events, product launches, and seasonal initiatives.
  • Be on-site at brand/retailer events and special initiatives to capture and edit compelling content in real time.

Paid Media Support

  • Support Marketing Director in asset management/development for paid media campaigns, helping to build agency workbooks with creative and copy, and edit/translate assets for local relevancy with creative partners, as required.
  • Participate in weekly agency status calls and ongoing meetings with industry partners (Meta, TikTok, Pinterest, etc.).
  • Actively leverage learnings and insights to inform asset selection and content strategy.
  • Provide updates to paid media agency and leadership on project status.
  • Collaborate with retailer partners on co-op campaigns, acting as project manager to deliver all campaign components across social, print, online, etc.
  • Support with seasonal and project-based agency briefings, partnering with corporate teams and brand partners to compile relevant consumer insights and market trends for strategic proposals.
  • Support Marketing Manager to execute marketing programming elements and leading retailer deliverables, including but not limited to: providing samples for photography, managing cadence of retailer exposures, supporting all pitches for retailer exposure.

Marketing Creative Management

  • Managing approvals and processes for marketing projects and capturing all feedback from key stakeholders to ensure accuracy in execution

Qualifications

  • Post-secondary or equivalent experience in Communications, Marketing or Media.
  • 2-4 years related experience that includes social media marketing within Beauty/Lifestyle/Luxury Goods or agency/consultancy/project management .
  • Exceptional judgment to drive optimal brand engagement in online beauty/brand communities; adhere to a clear, brand-appropriate tone of voice; and identify/escalate potential issues.
  • Confident, effective communication (written & verbal) and interpersonal skills; a relationship builder and team player.
  • Well organized, detail oriented with exceptional organizational and follow up skills.
  • Expert knowledge of social media, content editing apps and digital analytics.
  • Thorough knowledge of Word, PowerPoint, Excel.
  • Experience with Dash Hudson an asset.

Pay Range:
Anticipated Base Salary Range $59,400.00 to $89,000.00 (Depending on qualifications, skills, experience and/or budget), based on a 40 hour work week (range to be scaled accordingly). In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, education-related programs, paid holidays and vacation time. In addition, the Company maintains highly competitive incentive compensation programs (role eligibility may vary based on terms of the respective plan(s)).You may be eligible to participate in the applicable Commission/Bonus Plan, under the plan guidelines in effect at the time of hire. Additional details regarding the commission plan will be provided as part of your onboarding.Equal Opportunity Employer
We are an equal-opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Accommodations for job applicants with disabilities are available on request.

The Estée Lauder Companies Inc. is seeking a Digital Media & Marketing Specialist for Clinique and Origins brands in Canada. The role involves managing social media channels, creating content, engaging with the community, and analyzing performance metrics. Additionally, the specialist will support paid media campaigns, collaborate with agency partners, and assist with marketing creative management. Qualifications include a background in communications or marketing, social media experience, and proficiency in digital analytics tools. The anticipated base salary range is $59,400.00 to $89,000.00 per year, with additional benefits such as health insurance, retirement plans, and incentive compensation. The company is an equal opportunity employer and encourages diverse candidates to apply. Accommodations for job applicants with disabilities are available upon request.