Tag: PL723

Company: Paralucent

Location: Toronto, ON

Expected salary:

Job date: Sun, 11 May 2025 05:56:09 GMT

Job description: of digital marketing trends, we would love to hear from you! Marketer with content marketing experience Primarily execution… strategy, digital marketing, or content production Strong proficiency with CMS platforms (e.g., WordPress, Webflow…

The content discusses digital marketing trends, inviting input from marketers, especially those experienced in content marketing. It emphasizes the importance of execution in addition to strategy and highlights the need for strong skills with CMS platforms like WordPress and Webflow.

Company: Paralucent

Location: Toronto, ON

Expected salary:

Job date: Sun, 11 May 2025 01:17:19 GMT

Job description: Paralucent is seeking a talented Content Strategist to join our team. As a Content Strategist, you will be responsible for developing and implementing content strategies that drive engagement and support our overall marketing goals. You will collaborate with cross-functional teams to create compelling content that resonates with our target audience.Key Responsibilities:Develop and execute content strategies to enhance brand awareness and drive trafficCreate engaging content for various platforms, including website, social media, and email campaignsCollaborate with marketing, design, and product teams to ensure content alignment with brand voice and objectivesAnalyze content performance metrics and optimize strategies for continuous improvementIf you are a creative thinker with a passion for storytelling and a strong understanding of digital marketing trends, we would love to hear from you! Marketer with content marketing experience Primarily execution and managing agencies/projects to develop educational articles, podcast, videos Nice to have if they can support content marketing strategy development.Location: Toronto, Canada ( Hybrid / occasionally working on site)+6 years of experience in content strategy, digital marketing, or content productionStrong proficiency with CMS platforms (e.g., WordPress, Webflow) for publishing and editingExperience using content planning tools (e.g., Airtable, Notion, Trello) and editorial calendarsFamiliarity with SEO tools (e.g., SEMrush, Ahrefs, Yoast) for optimizing content performanceComfortable working with Google Analytics and Looker Studio to track content engagementProficient in collaborating with creative teams, writers, and video/podcast vendorsExperience managing multi-format content projects (blogs, guides, newsletters, podcasts, videos)Understanding of brand voice, tone guidelines, and cross-channel messaging consistencyBonus: Basic design and editing skills using Canva, Figma, or Adobe Creative SuiteStrong writing, editing, and storytelling skills tailored for digital channels

Job Summary:

Paralucent is looking for a skilled Content Strategist to enhance brand engagement and support marketing objectives. The role involves developing and executing content strategies across various platforms, collaborating with cross-functional teams, and analyzing content performance for continuous improvement.

Key Responsibilities:

• Create and implement content strategies to boost brand awareness and traffic.
• Develop engaging content for websites, social media, and email.
• Work with marketing, design, and product teams for content alignment.
• Analyze metrics to optimize content strategies.

Qualifications:

• 6+ years in content strategy, digital marketing, or production.
• Proficiency in CMS platforms (e.g., WordPress).
• Experience with content planning tools and SEO tools.
• Familiarity with analytics tools for tracking engagement.
• Strong collaboration skills with creative teams.

Preferred Skills:

• Basic design skills (Canva, Figma).
• Strong writing and storytelling skills for digital channels.

Location: Toronto, Canada (Hybrid)