Company: JPMorgan Chase
Job description: Job Description:
J.P. Morgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management. Whether we are serving customers, helping small businesses, or putting our skills to work with partners, we strive to identify issues and propose solutions that will propel the future and strengthen both our clients and our communities.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.
Global Small Business Organization:
The Global Small Business Organization – a division of Merchant Services — is an innovative leader in serving Small Business clients through banking, payments and lending products and services. We take a client first approach in developing solutions that help our more than 2 million small business customers across the US and Canada to start, run and grow their businesses. In the US, we are a leader in the Small Business segment employing innovative product strategies, such as our recent launch of Chase Complete Banking with Quick Accept, partner and software integrations, and leveraging our scale distribution to reach business owners with the products and services they need to run their businesses. Together, J.P. Morgan and Chase hold the #1 position in payments market share — both in number of transactions and volume — processing over $1.5 trillion in volume each of the last five years and over 50% of ecommerce transactions in the U.S.
VP, Product Marketing, Global Small Business Payments
Payments is one of the fastest growing businesses of J.P. Morgan Chase and is at the intersection of our cross-line of business strategy to serve small to medium sized businesses (SMBs). Our goal is to elevate our presence and grow share to be become the #1 payments provider in Canada. The Product Marketing Lead will play a pivotal role to achieve this goal by being the storyteller of our exciting new products and/or services. The incumbent will report to the Head of Global SMB Product Marketing with accountability to the Head of Marketing, Canada and will be integral to the achievement of aggressive growth goals for the business. The successful candidate will develop and execute marketing strategies to reinforce and elevate Chase’s position as a leading payments/financial services provider for small business owners. Success in the role will be tied to SMB growth; greater awareness, consideration and adoption of Chase payment solutions across target segments.
Responsibilities:
- Lead the marketing launch of new products, features and benefits, managing the cross-functional go-to-market implementation, merchandising of Chase proprietary, direct to SMB solutions.
- Enthusiastically guide channel marketers, the field teams (sales and relationship managers), servicing and cross-line of business partners on marketing strategy. Collaborate with the Commercialization team on go-to-market/launch planning and execution.
- Partner closely with product, sales and commercialization to optimize the end-to-end client journey and product experience, including the translation of technical product features into customer-friendly communication strategies.
- Partner with the Digital Marketing Lead and Website Lead to launch and optimize Product Detail Pages for SEO
- Develop a differentiated client-centric value story for products and services for card payment solutions grounded in business owner needs and the unique benefits and capabilities of Chase. Ongoing refinement of the broader payments positioning and messaging framework for our target sub-segments
- Ensure appropriate positioning and messaging used by field teams (Sales and Relationship Managers) as well as in direct marketing channels.
- Develop go-to-market strategies and breakthrough marketing to merchandise our solutions through in-person, via partners and digital (owned and third-party) channels
- Package and launch streamlined product bundles that deliver a cohesive suite of solutions from mobile readers and terminals to tablet point-of-sale (POS) and integrated payments within software to support small business owners as they grow
- Drive marketing collaboration with ISVs for growth through card payment strategies
- Be the expert in our clients and their needs, representing the voice of the customer to cross-functional teams, influencing product development and future roadmapping
- Drive the market and competitive research agenda, partnering with research teams to deliver insights that shape the development of personas, refinement of customer segments, drivers of local purchasing behaviour and other elements that inform business opportunities, marketing strategies
- Create toolkits and materials for sales and marketing, ensuring all are equipped to sell Merchant Services as a solution and specific product offerings
- Guide channel marketers, the field teams (sales and relationship managers) servicing, and cross-line of business partners on product marketing strategy
- Track and measure product / solutions marketing impact; tie back to business KPIs
Qualifications:
- Robust product marketing experience — preferably in payments, FinTech or consumer technology
- Strategic thinking skills, including proven track record delivering successful GTM strategies supporting new product launches
- Experience developing segmentation, personas, and buying journeys that can formulate the right audience targeting for marketing strategies for net new products/solutions and product optimizations
- Ability to launch new product/solutions via digital assets with breakthrough marketing for direct response sign-ups and/or client-facing stakeholders
- Proven experience developing clear and compelling value propositions for physical products (e.g., hardware), software and services that clearly differentiate our offering and communicate superiority of our platform
- Ability to leverage data analytics to think strategically (big picture) and connect the dots to individual tactics; desire to “roll up your sleeves” and own projects – including managing the details of project execution
- Proven success navigating highly complex organizations to drive change by influencing product roadmaps and features suited for Canadian merchants
- Partner co-marketing experience, partner engagement / management skills strongly desired
- Clear and concise written and oral communication skills; excellent story-telling skills via deck writing
- Ability to influence across and up the organization to drive prioritization of opportunities with partners and stakeholders
- Strong emotional intelligence that drives respect and trust amongst peers and across functional teams
- Highly curious with proven creative problem-solving skills with a focus on innovation and continuous improvement to ease customer pain points; strong customer/client-centric focus as default lens
- High energy, solutions-driven, with the ability to manage multiple initiatives simultaneously and work well under pressure and tight deadlines, while always defaulting to action
- Team player with a positive, can-do attitude; must be comfortable managing through ambiguity, fluid business environment
- Polished executive presence, track-record of flawless execution and delivering strong results
- Strong Excel and PowerPoint skills
- Bachelor’s degree required with 10+ years of relevant experience, MBA strongly preferred
About Us: JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.
Equal Opportunity Employer/Disability/Veterans
About the Team:
The Corporate & Investment Bank is a global leader across investment banking, wholesale payments, markets and securities services. The world’s most important corporations, governments and institutions entrust us with their business in more than 100 countries. We provide strategic advice, raise capital, manage risk and extend liquidity in markets around the world.
The Wholesale Payments Product Delivery organization is responsible for scaling and integrating payments platforms across Commercial Banking and the Corporate & Investment Bank, by defining the product strategy, segmenting clients and packing solutions against these segments, determining the end-to-end delivery strategy, managing product launches and enabling the sales teams.
Expected salary:
Location: Toronto, ON
Job date: Mon, 02 Aug 2021 00:29:07 GMT
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