Digital MarketingPartake BrewingToronto, ON•Temporarily Remote$50,000 – $70,000 a year You are experienced with SEO, SEM and email marketing. Highly proficient in Excel, as well as a strong grasp of funnel analytics, A/B testing, and metrics… 22 days ago·More…View all Partake Brewing jobs – Toronto jobsSalary Search: Digital Marketing salaries in Toronto, ON

Associate Digital Marketing Manager

Who we are:

Partake Brewing has taken the non-alcoholic craft beer scene by storm, one sip at a time. We are a leading non-alcoholic beer brand in North America. At Partake Brewing we believe anyone, anywhere should have the freedom to connect over a great beer and partake in social occasions, no matter what the reason is for cutting back. We are a team of passionate, roll up your sleeves, and enthusiastic people committed to continuing to revolutionize of the non-alcoholic industry in North America. If this sounds like you, we’d love to meet you!

Our core values:

– Be Better

– Play as a Team. Win as a Team

– Listen then Innovate

– Make it Fun

We pride ourselves on offering great tasting, natural and health-focused products. We are an award-winning and innovative company that continuously works with our R&D team, brew master and suppliers to extend our offerings, and to provide our customers with the best non-alcoholic craft beer on the market. In Canada, we are proud to have amazing retail partners like Loblaws, Sobeys, Whole Foods, SuperStore, the LCBO, and the Beer Store supported by a rapidly growing group of passionate customers. We are also rapidly expanding across the US and solidifying our position in this new market.

We are hiring an Associate Digital Marketing Manager who will help lead the execution of our full funnel digital campaigns to support our product launches and e-commerce strategy in both Canada and the U.S. This is an incredible opportunity to shape the future of the brand in an exciting consumer category that is booming and do so in a fast paced, start-up environment.

We are looking for a digital marketer who is technical, results oriented, highly analytical with demonstrated experience managing, executing and scaling digital and e-commerce campaigns with proven results.

Key Accountabilities of the Role:

As Partake Brewing’s Associate Digital Marketing Manager, you will be responsible for:

  • Planning, execution and management of acquisition campaigns across various channels
  • Scaling campaigns and optimizing profitability
  • Analyzing and measuring the effectiveness of existing campaigns via performance data analytics
  • Contributing to the content development for target consumers including creative assets and copy coordination
  • Identifying areas of opportunity for testing, implementing, and monitoring those tests and reporting results to stakeholders
  • Working with E-Commerce /Growth Marketing Manager to implement and test new advertising channels and creative strategies
  • Managing website updates, optimization and back end
  • Optimization of accounts in-house (Google, Instagram, Facebook, LinkedIn)
  • Communicating with agency partners as required

Knowledge and Skills Requirement

3+ years of Digital Marketing and eCommerce experience

· You’re an expert with Google AdWords, Analytics and all social platforms

· You are experienced with SEO, SEM and email marketing

· Shopify Plus experience an asset

· Highly proficient in Excel, as well as a strong grasp of funnel analytics, A/B testing, and metrics driven performance marketing

· Exceptional ability to think creatively, identify and solve problems

· Attention to detail and the ability to effectively multi-task in a fast-paced start-up environment

· Start-up and CPG experience is an asset

Who you are:

· You thrive in a fast-paced start-up work environment – agile, nimble and a sense of urgency are table stakes

· A self-starter with an entrepreneurial spirit

· Ability to manage competing priorities

· Eagerness and drive to learn and develop skills

· You are a team player who loves to collaborate across departments to make great things happen

· You are excited to play a key part in expanding Partake’s footprint across North America.

This is a full-time role that reports to the E-Commerce & Growth Marketing Manager. When we return to the office, this position is located in Toronto.

Why join us?

Our founder, Ted Fleming values his employees and believes culture separates good companies from the great ones. On our path to becoming a great company, Ted nurtures the entrepreneurial spirit in his team and gives them the freedom to be creative.

We value each one of our team members and are excited to have them join us on our path of fast growth. We are a small and mighty, positive, passionate and supportive culture- we look for individuals who are curious, collaborative, strive to be better every day and want to give back to the community.

We offer a casual work environment, flexible work hours, vacation, a free ‘Partake Day’, team building, social events and an entrepreneurial and growing environment.

At Partake, everyone is welcome. Diversity makes us better, and we believe in building diversity across cultural identity, gender, sexual orientation, age and education, thought and experience.

We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process.[DL1]

Are you ready to Partake?

Please forward your cover letter and resume, portfolios are also welcome. We thank all applicants for their interest in joining the Partake team, but only those candidates selected for an initial interview will be contacted.

Job Types: Full-time, Permanent

Salary: $50,000.00-$70,000.00 per year

Benefits:

  • Dental care
  • Extended health care
  • Work from home

Schedule:

  • 8 hour shift
  • Monday to Friday

Experience:

  • Digital Marketing/E-commerce: 3 years (required)

Work remotely:

  • Temporarily due to COVID-19

Digital Marketing


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Social Media ManagerTechWyse3.3Toronto, ON Proficient in content marketing theory and application. Reporting to the SVP Operations, the Social Media Manager is responsible for creating, managing and… 30+ days ago·More…View all TechWyse jobs – Toronto jobsSalary Search: Social Media Manager salaries in Toronto, ON

Reporting to the SVP Operations, the Social Media Manager is responsible for creating, managing and executing digital marketing campaigns in social platforms for a broad range of agency clients as well as our own agency brands.

This role offers significant opportunity for career development since the right candidate will be leading the social department and representing the agency to our clients. This includes assisting in developing the agency service level and deliverables as well as vetting and selecting the industry tools for use in the social department.

Planning, developing, presenting and delivering successful strategies for clients is a core component of this role. Additional responsibilities for the Social Media Manager also include assisting in outreach and communication as well as planning content creation to help support our client’s online marketing campaigns.

The Social Media Manager is a highly motivated individual with experience and a passion for digital marketing as a whole with specific skills and experience in delivering results in social media platforms.

At our agency, individuals are driven to continuously improve their skills and expected to take action outside of the day-to-day. Going to events, seminars, workshops, and participating in online training for skills and expertise would be expected.

Primary Responsibilities

  • Complete ownership of client marketing campaigns from plan to production including: brief development, ideation, channel recommendations, creative development, planning, implementation and management
  • Participate in meetings related to existing projects and new business and will be expected to lead conversations about progress, needs and results of each client’s marketing campaign
  • Monitor effective benchmarks and KPIs for measuring the impact of social media, content marketing and inbound marketing campaigns to analyze, review, and report on effectiveness of campaigns in an effort to maximize results
  • Manage client inbound and social marketing campaigns and day-to-day activities. Duties include online advocacy and monitoring, editorial content, content writing, community-outreach efforts, aggregating article and video content, distributing content to content sites etc…
  • Become an advocate of clients among various social communication channels, engaging in dialogues and answering questions where appropriate
  • Develop and expand community and/or blogger outreach efforts
  • Provide insights gained from brand monitoring to AM and Cross-Department teams, to help them evolve their strategies in a timely fashion
  • Report on trends in social/inbound marketing, to the agency and clients alike
  • Develop best practices and processes for communications department
  • Identify threats and opportunities in user generated content surrounding the business, report to appropriate management
  • Oversee design of content for social channels
  • Develop and manage promotions and contests
  • Create and manage all client social media ad campaigns including budgeting
  • Execute on client newsletters
  • Monitor trends in social media tools, applications, channels, design and strategy.
  • Create and maintain content editorial calendars
  • Reporting and analytics for various content efforts

Qualifications

  • Minimum 2+ years of work experience in a similar role
  • Demonstrate creativity and documented immersion in social media
  • Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
  • Displays in-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Twitter, Yelp, Google+, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios
  • Maintains excellent writing and language skills
  • Enjoys a working knowledge of the blogging ecosystem
  • Displays ability to effectively communicate information and ideas in written and video format
  • Is a team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management)
  • Makes evident good technical understanding and can pick up new tools quickly
  • Maintains a working knowledge of principles of SEO
  • Possesses functional knowledge and/or personal experience with WordPress
  • Demonstrates winning social customer service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues

Social Media Manager


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Head of Marketing OperationsGowling WLG3.8Toronto, ON•Temporarily Remote Proficient with content marketing production, including email marketing, SEO, social/media , digital advertising and digital analytics. 30+ days ago·More…View all Gowling WLG jobs – Toronto jobsSalary Search: Head of Marketing Operations salaries in Toronto, ONSee popular questions & answers about Gowling WLG

ABOUT GOWLING WLG

At Gowling WLG, our dedication to excellence and quality service begins with our people. As a global law firm with offices across Canada, the U.K., Europe, the Middle East and Asia, we pride ourselves on sourcing and retaining top talent who bring energy, passion and commitment to the delivery of outstanding client service.

When it comes to equity, diversity and inclusion, we not only accept it — we celebrate it, support it and thrive on it. To create an engaging and rewarding place to work, we seek to attract talented people from a diverse range of backgrounds and cultures. Our aim is to help everyone reach their full potential and achieve their personal and professional goals.

Employee satisfaction is important to us. We work hard to ensure that our people are motivated, engaged and empowered. We are guided by our firm’s Core Values – The Power of Teamwork, Always Striving to be Better, We all Bring Something Different – in all that we do.

Our diverse group of legal professionals, law students, law clerks/paralegals, legal administrative assistants and business support services team work together, and are respected and valued for their individual contributions.


PROFILE

Marketing Operations (MO) includes a variety of functions that form the backbone of aligning and optimizing people, processes and technology. It enables business development and marketing (BDM) to operate efficiently, effectively and in an agile manner with quality and consistency.

As a new position for Gowling WLG (Canada) LLP, the MO role will be accountable for the marketing operations team of about 20 people representing the communications, digital, design, translation and business intelligence areas. They will be accountable for accelerating and optimizing marketing operations and driving operational excellence in the areas of BDM governance, integration, standardization, automation and continuous improvement.

The ideal candidate will have proven leadership abilities, a solid track record of building relationships, providing proactive and responsive solutions to business needs, harnessing technology and innovation to improve efficiency and a client focused mindset.

This role will be required to work remotely until such time as access to our offices is permitted. Once access is permitted, this role can be based in the following Gowling WLG (Canada) LLP offices: Calgary, Hamilton, Montreal, Ottawa, Toronto, Vancouver and Waterloo.


RESPONSIBILITIES

  • Working with the Director of BDM and key stakeholders, lead the development of the vision, strategy and plan for marketing operations guided by our brand and aligned to our Firm’s Strategic Plan and business objectives; implement the plan, assess its progress and adjust as required.
  • Provide leadership and performance management for direct reports and encourage overall collaboration and diversity of thought; lead and manage change.
  • Responsible for all BDM operational initiatives designed to improve marketing productivity and drive operational efficiency; lead the development, integration and maintenance of workflows, policies, processes and procedures for BDM.
  • Lead the marketing operations team in evaluating, deploying and optimizing marketing and workflow technologies including integrations and automations, liaising with external vendors and internal teams (IT, finance, innovation committees, etc.) to manage and support BDM and key users.
  • Using fact-based data driven best practices, create key performance indicators and provide regular reports, presentations, dashboards or other analyses for BDM and Firm leaders.
  • Lead planning, budgeting and forecasting for marketing operations.
  • Collaborate and liaise with Gowling WLG (UK) LLP stakeholders, and develop synergies where and when necessary to optimize marketing operations.
  • Remain current with marketing operations trends and best practices; share learning for continuous improvement.
  • Other relevant duties as assigned.


QUALIFICATIONS

  • Gowling WLG has introduced a COVID-19 mandatory vaccination policy that requires full vaccination against COVID-19 for everyone working in or visiting its Canadian offices effective September 27, 2021. Accordingly, an offer of employment will be conditional upon the successful candidate providing proof of full vaccination. Any exemption request will be considered on a case-by-case basis and granted only where the request meets the requirements of applicable legislation.
  • Relevant college or university degree, preferably with an emphasis on business, marketing, operations and/or communications.
  • A minimum of 10 years relevant experience, preferably within a professional services organization.
  • Proven leadership abilities and a solid track record of building relationships, harnessing technology to improve efficiency, and providing proactive and responsive solutions to business needs.
  • Ability to establish team priorities, communicate effectively, facilitate group discussions and coach individuals.
  • Demonstrated experience in marketing strategy, governance, research, planning, implementation, measurement and evaluation within a complex, fast-paced in-house business development and marketing department or marketing/communications agency.
  • Proficient with content marketing production, including email marketing, SEO, social/media , digital advertising and digital analytics.
  • Advanced knowledge of client relationship management (CRM), database technology, User Experience (UX) web design principles, and martech.
  • Knowledge of Client Experience (CX) principles an asset.
  • Self-motivated, organized, resilient, curious, discerning and solutions-oriented.
  • Exceptional client service skills.
  • Strong and flexible interpersonal skills, including influencing and consensus-building skills.
  • High proficiency with Microsoft Office suite (Word, Excel, PowerPoint, and Outlook).
  • Bilingual (English and French) is an asset.

Gowling WLG is proud to offer equal employment opportunities.

If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Head of Marketing Operations


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