Job Title: E-Commerce Marketing Manager

Company: Pro-Spin Sports

Reporting To: CEO/Founder

Location: GTA – Remote / Work-from-Home (with weekly sessions in Toronto)

Type of Role: 6-Month Full-Time Contract with opportunity for Contract Extension or Permanent Full-Time

Pro-Spin Sports is the fastest growing Direct to Consumer (DTC) Table Tennis brand in the world! We love ping pong and are on a mission to create more fun through sports and competition.

We manufacture and design all our products and sell exclusively online in Canada, the US, UK, and Europe! We are headquartered in Toronto, manufacture in China, and have warehouses in Canada, the US, UK, and France.

The business has been built mainly on Amazon, and in only four years, we’ve reached nearly 8-figures in revenue! Now we’re ready to see the same explosive growth on our own DTC e-commerce site, on Shopify. With a proven brand, automated supply chain, and a portfolio of high-quality products with thousands of genuine 5-star reviews, we are well-positioned for success on our new DTC site.

Pro-Spin Sports is a growing business, and we’re expanding our team!

Are you looking for a unique opportunity to dive in, make a direct impact, and help double our business?

Are you equipped with the experience, skillset, and attitude to help us build and grow our E-commerce DTC channel?

This opportunity is a dream job for anyone creative, analytical, entrepreneurial, and wants to make a direct, measurable impact!

We are looking for candidates who will roll up their sleeves, take ownership, figure stuff out, and deliver results.

We value curiosity, loyalty, dependability, fun, and hard work.

Responsibilities:

• Lead and manage Pro-Spin Sport’s revenue growth on Shopify
• Develop and execute Q4 Holiday campaign
• Create and execute blog content plan and social media calendar
• Setup and optimize email marketing campaigns and conversion funnels
• Manage SEO planning and implementation
• Finalize all content and assets for holiday promotions (copy, images, video)
• Create, manage, and optimize paid ads on Google, Facebook/Instagram, Google Shopping
• Organize and prioritize all marketing projects
• Manage partners to deliver outstanding work on time and on budget

Minimum Qualifications:

• Post-secondary degree or equivalent diploma in a related field (e.g., business, marketing, digital marketing)
• 5+ years of experience in E-commerce DTC marketing
• 3+ years of paid campaign management on Facebook, Instagram, and Google Ads

Your Professional Experience:

• Digital Marketing Campaigns: You have proven experience planning and executing profitable digital marketing plans
• Revenue Generating Initiatives: You have hands-on experience profitably driving traffic to a DTC e-commerce site – including Social Media Advertising, Google Ads, SEO, Influencer/Affiliate Marketing
• Conversion: You have created conversion funnels and successfully improved conversion rates to increase Revenue and ROI by implementing CRO best practices and conducting A/B testing.
• Email Marketing: You have managed email marketing campaigns, written copy, developed email flows, analyzed data, and established email marketing as a key revenue generator for a brand.
• Social Media and Content Planning: You have hands-on experience creating social media and web content strategies and executing plans that deliver on KPIs and Goals you have established
• Analysis and Optimization: You have experience working with Google Analytics and other tools to analyze website data and areas of opportunity for improvement.

Your Skills:

• Results-oriented, self-starter with a growth mindset
• Curious, resourceful, fast learner who can adapt and change course if needed
• Extremely organized and efficient
• Excellent communicator who is comfortable challenging ideas and communicating both successes and failures
• Loves working remotely and has a strong work ethic
• Strategic and analytical, leveraging data to optimize campaigns and make decisions
• Creative thinker who takes initiative and is proactive in coming up with new ideas to drive revenue or improve the business
• Comfortable working within Shopify, Google Ads, Google Shopping, and Facebook/Instagram.
• Excellent at analyzing data, trends, and key consumer behaviours to support fact-based recommendations
• Content creation (copy, images, video) is an asset

If this role sounds like a dream job to you, we want to hear from you!

Please submit your resume and include a cover letter letting us know about your ecommerce experience and why you’re the best candidate for the role!

Please also include your Top 3 “Go-To” Resources for all things E-commerce and/or DTC marketing and what it is you like most about them. We want to know what inspires you!

We’re looking forward to hearing from you.

Contract length: 6 months

Application deadline: 2021-09-12

Job Types: Full-time, Contract

Salary: From $60,000.00 per year

Additional pay:

• Bonus pay

Benefits:

• Work from home

Schedule:

• Monday to Friday

Education:

• Bachelor’s Degree (preferred)

Experience:

• E-commerce: 3 years (required)
• Google Analytics: 3 years (preferred)
• Google Ads: 3 years (preferred)
• Facebook Advertising: 3 years (preferred)
• Digital marketing: 3 years (required)

Work remotely:

• Yes