Company: Hilton Grand Vacations
Location: Orlando, FL
Expected salary:
Job date: Thu, 26 Jun 2025 04:12:06 GMT
Job description:
Job Title: In-House Marketing Specialist
Job Description:
As an In-House Marketing Specialist, you will play a key role in pre-qualifying leads and implementing marketing strategies that drive engagement and growth. You will collaborate closely with our sales and product teams to develop and execute targeted campaigns that resonate with our audience.
Key Responsibilities:
- Lead Generation: Develop and execute strategies to attract and pre-qualify potential customers through various channels, including digital marketing, social media, and content creation.
- Market Research: Conduct thorough market analysis to identify trends, customer preferences, and competitive positioning to inform marketing initiatives.
- Content Creation: Craft compelling marketing content, including blog posts, emails, and social media updates, that effectively communicates our brand message and engages our target audience.
- Campaign Management: Plan and manage marketing campaigns from conception to execution, analyzing results and optimizing performance for continuous improvement.
- Collaboration: Work closely with sales and product teams to ensure alignment on messaging and target customer segments.
- Reporting and Analytics: Monitor, analyze, and report on key performance metrics, using insights to refine strategies and improve outcomes.
- Brand Development: Help maintain and promote a consistent brand voice and image across all marketing channels.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proven experience in a marketing role, preferably in-house.
- Strong understanding of digital marketing strategies and tools.
- Excellent written and verbal communication skills.
- Ability to analyze data and market trends.
- Creative mindset with problem-solving abilities.
- Team player with the ability to collaborate across departments.
What We Offer:
- A dynamic and supportive work environment.
- Opportunities for professional growth and development.
- Competitive salary and benefits package.
- A chance to make a tangible impact on our company’s success.
If you’re passionate about marketing and eager to contribute to a growing team, we’d love to hear from you!