Instagram Shoutouts Media Buyer – Impact Clients – Toronto, ON

Company: Impact Clients

Location: Toronto, ON

Expected salary: $60000 – 120000 per year

Job date: Tue, 10 Jun 2025 22:13:53 GMT

Job description: Full-Time | Remote | EST HoursWe’re hiring a Creative Manager to lead front-end growth through Paid Media & Direct Response Marketing—starting with Instagram shoutouts and expanding into Meta and beyond.This is a hands-on performance role— You’ll be writing, buying, analyzing, and optimizing daily. Growth into CMO role possible and welcomed.If you get excited by cracking performance data, writing scroll-stopping ad copy, and building brands that actually help people—this role is for you.About Richard YuRichard turned a $500 digital product into an 8-figure online education empire.
Now, he teaches others how to do the same while documenting everything on Instagram and YouTube.

  • YouTube:
  • Instagram:

Our brand is faith-driven, service-oriented, and rapidly scaling. Your mission is to help turn a high-growth personal brand into one of the most influential voices in business education—through paid content (primarily IG Shoutouts).Your Core MissionOwn and scale paid traffic. You’re the engine behind lead gen.You will:

  • Write high-converting creatives (posts, reels, carousels)
  • Negotiate and buy Instagram shoutouts from niche pages
  • Analyze daily performance: CPF, CPL, CPA, ROAS, booking rates, and lead quality
  • Track shoutout performance and analyze it (based on pages & creative)
  • Launch and test 1–2 creatives/day based on conversion data
  • Collaborate with setters & closers to optimize spend based on lead quality
  • Optimize and scale the shoutout campaign while keeping ROAS
  • Eventually expand into Meta Ads and other high-scale channels

Outcome: You’ll build a paid engine that brings in $1M+/month in front-end revenue—without Richard in the weeds.RequirementsYou Are

  • A driver of growth – you seek to scale campaigns aggressively
  • A field athlete—you write, test, and launch ads yourself
  • A direct response operator—you speak offer, funnel, and media fluently
  • A data-obsessed optimizer—you track everything and act on it
  • A feed-native creative—you can write in Richard’s voice and hook the scroll
  • A high-energy leader—you set your own goals and push for big outcomes
  • A self-starter—you don’t wait for permission, you execute daily

You’ve Done This If…

  • You’ve spent $10K–$100K+ on paid media—especially shoutouts
  • You’ve written dozens of creatives that drove real conversions
  • You’ve tracked ROAS, CPF, DM volume, lead quality, and IG shoutout performance
  • You’ve worked inside high-ticket coaching or online education brands
  • You’ve operated in a fast-paced sales environment that expects results

This Role Is NOT for You If…

  • You only run dashboard ads and don’t have experience in shoutout-style buying
  • You want to “manage” without writing copy or launching ads
  • You need someone to set your goals or micromanage you
  • You’ve never worked in a high-velocity, performance-driven environment

BenefitsCompensation

  • Base salary (we’ll match or exceed your current comp)
  • Performance-based bonuses tied to direct revenue results

Ready to Build Something Big?If you’re a creative, data-driven performance leader who wants to scale one of the most impactful personal brands in online business education—apply now.

Position Summary: Creative Manager (Full-Time, Remote, EST)

Key Responsibilities:

  • Lead growth through Paid Media & Direct Response Marketing, starting with Instagram.
  • Write, buy, analyze, and optimize ad performance daily.
  • Own and scale paid traffic, aiming for $1M+/month in front-end revenue.

Core Tasks:

  • Create high-converting ad creatives (posts, reels, carousels).
  • Negotiate and execute Instagram shoutouts from niche pages.
  • Analyze metrics like CPF, CPL, CPA, ROAS, and lead quality.
  • Launch and test multiple creatives daily based on performance data.
  • Collaborate with sales teams to enhance lead quality and campaign spend.

Ideal Candidate Traits:

  • Growth-driven, hands-on in ad creation, and fluent in direct response marketing.
  • Data-focused, energetic, and able to write compelling ad copy in the brand’s voice.
  • Self-starter who thrives in a fast-paced environment and seeks significant outcomes.

Experience Requirements:

  • Extensive experience in managing and optimizing paid media campaigns, particularly shoutouts.
  • Proven track record in high-ticket coaching or online education.

Not Suitable For:

  • Those with limited shoutout experience or a preference for managerial roles without hands-on tasks.

Compensation:

  • Competitive base salary, with additional performance-based bonuses.

Company Mission:
To grow a high-impact personal brand in online business education, nurturing a faith-driven, service-oriented culture.

Application Call-to-Action:
If you are a creative, data-savvy leader passionate about scaling impactful brands, apply now.