Overview:

What can you expect to do:

Long Story Short

Auxly’s social channels are a reflection of our vibrant brands. They’re the main way we keep our communities informed about what we’re building and what makes us different. You’ll be responsible for those Social Media properties. Your key focus is to ensure that each brand’s priorities are communicated by bringing brand voice and strategy to life for Facebook, Instagram, Twitter, and any other platforms that accept cannabis content.

Grow Presence

You will oversee social media presence for our brand accounts. You will planning and executing programs to grow our reach, share of conversation, and frequency of engagement across all your accounts by developing new tactics to engage.

Content Creation

In this role you will create content in support of several brand projects, and work directly with platform and social listening (Meltwater) analytics to ensure we’re following the ideal strategy to reach our key audiences, optimizing all content for each platform. You will collaborate with design resources that will be responsible for generating graphic and motion content for all of our channels.

Channel Management

Channel management across our social media properties on Facebook, Instagram, Twitter and Snapchat will be a key part of this role. Another exciting aspect will be to ensure that the Auxly accounts are strong representations of their respective brands. You will work closely with a variety of stakeholders internally and externally, and be accountable for the voice, tone, and curation of our platforms. You will ensure the highest level of channel content and be on the lookout for any new platforms that change policy or look like an up and coming opportunity.

Lead

You will embody Auxly’s business mission and strategy and act in a responsible, ethical and honest behaviour while consistently leading by example.

What we are looking for :

• Minimum of 2 years in Social Media Account Management
• Experience in developing loyal audiences through social media
• Ability to build and strengthen relationships within a team
• Strong understanding of online and social media landscape
• Background in performance-based social media marketing
• Bachelor’s Degree or equivalent in social media, marketing, PR, business or similar

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized people tend to only apply when they check every box. Think you have what it takes, but not sure you check every box? Apply to the role anyways!

We’d love to talk and determine together whether you could be a great fit.

What will set you apart:

• Knowledge of the relationship between paid and organic social media initiatives
• Planning and executing resourcefully with minimal supervision
• Extensive knowledge of cannabis and culture
• A deep love of memes
• A cover letter that provides us an opportunity to learn about you and why you’re a good fit for the role.

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