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DESCRIPTION

As a Marketing Automation Specialist, you will be managing the marketing automation platform and fully leveraging its capabilities. Working closely with designers, web developers and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform. Ultimately, you will be responsible for online customer acquisition and digital conversion (AC/DC).

WHAT ARE THE RESPONSIBILITIES?

• Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
• Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
• Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
• Support essential marketing operations initiatives in ActiveCampaign and Unbouce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.

WHAT KIND OF PROFILE ARE WE LOOKING FOR?

• Proven years of marketing automation experience.
• Expert knowledge of database management concepts and best practices.
• Experience with ActiveCampaign and Unbounce is preferred, but not mandatory.
• Must have superior communication skills, both written and verbal.
• Must be highly organized and self-motivated with a sense of urgency.
• Strong independent project management skills.
• Capable of handling multiple tasks with competing priorities under minimal supervision.
• Able to think critically and exercise independent judgment and discretion.
• Excellent attention to detail.

WHAT SKILLS ARE WE LOOKING FOR?

• Testing
• Analytical
• Communication Skills
• Project Management
• Multitasker

WHAT ARE THE WORKING CONDITIONS ?

• Competitive salary based on experience, including variable compensation (commission plus bonus)
• Freedom to work from anywhere, we are remote friendly
• Hours of training paid for via an online training platform (Udemy).
• Access to Dialogue, a virtual healthcare platform;
• Medical and dental insurance coverage;
• Generous vacation allotments
• Learning and development opportunities
• Access to the best virtual tech tools

We thank all applicants for their interest in our company, but we will only contact successful applicants. Thank you for your understanding.