HomeStars is Canada’s leading platform connecting homeowners with qualified service professionals. Every month over half a million homeowners visit HomeStars to research and select the best-rated home service professionals nearby. Visit us at homestars.com to learn more!
At HomeStars, we embrace and celebrate uniqueness within our work community. We believe our greatest ideas come from a diverse mix of mindsets, backgrounds, and experiences. We’re committed to cultivating an inclusive work environment where all of our employees feel welcome, comfortable, and have the opportunity to thrive.
The Opportunity:
As a digital marketing specialist at HomeStars you will be a key contributor in the marketing team to help empower homeowners and service professionals to make the right connections. You will execute a paid marketing strategy focused on delivering growth and acquiring new users for the platform.
Your impact, 90 days and beyond:
- Lead the growth of customer acquisition through paid marketing channels
- Be responsible for managing budgets and meeting CPA targets on paid acquisition channels
- Develop a growth strategy for new and existing paid marketing channels
- Increase conversion rates through A/B testing
Requirements:
- 1-2 years of paid search/SEM experience with a proven track record of optimizing towards a target CPA
- Skilled at building out search campaigns on Google AdWords and paid advertising campaigns on social media platforms such as Facebook and Instagram
- Ability track and maintain budgets across campaigns and on multiple platforms
- Experience optimizing campaigns using copy, landing page, keyword and bid strategy testing with a proven track record of success
- Ability to pull reports and provide insights on campaign performance
- Successfully completed Google AdWords certification
Nice to have:
- Experience with Excel (V lookups, Pivot Tables)
- Basic understanding of Tableau
Benefits:
- Remote work – All of our roles are currently remote. Office equipment supplied!
- Excellent Benefits Package – We want a healthy and productive team
- Wellness Wednesdays – Our way of helping to achieve mental, and physical wellness during the pandemic
- Equity Program – An opportunity for all of our employees to share in HomeStars’ success
- December Break – The office is closed the week before New Year’s Eve, every year
- Personal Growth. We provide constructive feedback to foster their career growth
- We are growing fast – HomeStars is part of the ANGI Homeservices Inc. family which is public and includes top home service brands like Home Advisor and Angie’s List
- Beautiful brick & beam office in the heart of the entertainment district in Toronto, including a rec room with lounge, ping pong, darts and foosball
- We are an equal opportunity employer and do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Digital Marketing Specialist
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