work! XMC leads competitors in growth year-over-year!
About the role:
As the Digital Marketing Specialist, you will be responsible for generating demand for MCAN/XMC through strategic brand awareness initiatives and tactical, targeted content and campaign development.
You’ll be drawing on your strong, creative and analytical skills, deep understanding of the tools to execute efficiently and on budget – all while having great communication skills to successfully plan, design and analyze content across all target channels including SEO blog copy, social posts, sales enablement assets and landing pages.
Additional responsibilities include support at the corporate level of all digital marketing initiatives, compliance with brand guidelines and regulatory requirements, as well as working with the Director, Corporate Marketing to manage high-profile projects and develop the MCAN/XMC brands in target markets. Opportunity to learn all aspects of our external facing business and work with executives in charge of lending business, finance and human resources.
What you will be responsible for:
- Create engaging, on-brand email marketing collateral
- Design and functionality of all website content – creation, and implementation of the content strategy to ensure online objectives are met
- Be the go-to person for the website(s), managing the day-to-day via the CMS, closely monitoring user behaviors to optimize for engagement and acquisition
- Create and maintain content calendars and copy across social media platforms – Facebook, Instagram, Twitter, LinkedIn and Pinterest
- Create and manage paid social campaigns across partner channels including, but not limited to Facebook, Instagram, LinkedIn
- Develop weekly reports and dashboards to track performance and leverage insights to optimize digital marketing campaigns for all channels (web, social, etc.)
- Optimization of marketing conversion paths, managing and optimizing CTAs, landing pages, and lead generation forms
- Define ways to personalize user experiences to delight customers from onboarding to activation
- Advise on strategy and tactics to drive on-site conversion and lead generation
- Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables
- Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures etc.
- Management and optimization of CRM and related integrations across the pipeline and conversion path
The work experience, skills, education that you bring to the role:
Education:
- Bachelor’s degree in marketing, communications, digital media or equivalent or post-secondary education in related field of study or an equivalent combination of education and experience
Experience:
- 3-5 years of relevant experience
- Experience in a financial industry and/or a mortgage lending company is an asset
- Experienced working with Salesforce
- Experienced in Ad Ops, Google Analytics, Google Ads, social ad platforms and best practices
- Knowledge of SEO and SEM
- Experienced working with SEMrush, Zapier, Unbounce and email applications
- Experienced working with WordPress, HTML, CSS
- Knowledge of AODA/accessibility and CASL requirements
Skills:
- Strong analytical skill set with the ability to problem solve effectively
- Collaborative and strong relationship builder
- Excellent verbal and written communication
- Highly organized with an outstanding attention to detail
- Effective time management skills; works well under pressure to meet tight deadlines
- Ability to balance multiple demands and challenging priorities; ability to prioritize workload
- Willingness to learn in a dynamic environment that includes new ideas and change
Application: Please submit a cover letter with your resume and there will be at least one assignment for applicants prior to the first round interview.
About XMC:
An agile, boutique residential mortgage lender with the experience, the character and the commitment to excellence required in Canada’s evolving real estate market. XMC is proudly owned by MCAN Mortgage Corporation, a federally regulated mortgage investment corporation. Our team is made up of respected industry innovators, influencers and big-thinkers. We do things differently than other lenders. Our business isn’t selling mortgages, it’s building relationships. We’re all about team, how we can make contributions, and our own self development. If you’re excited about connecting – so are we!
About MCAN:
MCAN is a niche-strategic investor in the Canadian real estate market focused on three key areas: single-family mortgages, residential construction loans, and other real estate investments. Our targeted approach to growth reflects our expertise and understanding of the needs of investors, clients, partners and the markets in which we invest.
Our people are our best asset – the kind of people you want on your team: smart, collaborative and helpful with a friendly, positive attitude. We are committed to building the company and building team member capabilities. Do you possess and value the same attributes? Are you interested in your own development? Then come join our team!
The above information in this description has been designed to indicate the general nature and level of work performed by employees in the position. It is not designated to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
MCAN is committed to providing accommodation to applicants throughout the job application and interview process. If you require any accommodations, please contact our Human Resources team at 416 847 2461
Digital Marketing Specialist
CLICK TO APPLY