About Us

PD International is a Canadian based company which specializes in developing and manufacturing innovative products for the recreational powersports and automotive industries. PDI was founded as a company specializing in automotive drivetrain components, however, over the years this has diversified into other powersports segments. PDI currently focuses heavily on developing and manufacturing products for the off-road aftermarket. Over the last few years the off-road segment of the company has been growing rapidly as evidenced by continually increasing sales of both our main brands, Demon Powersports and Rugged ATV/UTV components. Currently PDI is a market leader in the ATV and UTV market for heavy duty performance components under its Demon Powersports brand.

Position: Marketing and eCommerce Specialist (Full time)

Duties and Responsibilities: The successful candidate will work under the mentorship of a senior staff member as part of a multidisciplinary team. This person will oversee all PDI online listings, search marketing, and sales promotions on all major eCommerce platforms such as Amazon, Shopify, Walmart, etc. Finally, this person will integrate his/her marketing capabilities to successfully manage all online platforms.

Online Listing Management

• Create new product listings, including writing product descriptions, as well as coordinating the acquisition of digital assets (ex. pictures, images etc) with members of the content team;

• Upload new products and update existing products on each platform;

• Provide customer service for product-related questions on each of the platforms;

• Monitor and respond to online product reviews;

• Provide English language copywriting for any projects that come up within the larger organization.

Online Sales Strategies

• Manage the promotional calendar and budget for each platform;

• Participate in growing e-commerce sales across platforms;

• Initiate new online accounts and expand eCommerce platforms and into new regional markets;

• Monitor eCommerce orders;

• Upload and manage pricing for all accounts;

• Management of campaigns (budget, bids, content) based on performance related to goals;

• Reporting and analysis of promotional campaign metrics.

Marketing Responsibilities

• Manage the marketing calendar and budget for each platform;

• Creation of paid search ads (ad content, campaign configuration);

• Optimization of campaigns (A/B testing, keyword optimization, bid optimization, segmentation) based on platform goals;

• Reporting and analysis of marketing campaign metrics.

• Perform market research to understand new products and new competitors;

• Initiate interactions with key clients on different platforms;

• Source and plan events that the sales and marketing teams will attend;

• Respond to customer inquiries where necessary and updating internal systems with customer information.

Experience, Knowledge & Skills

• 2-5 years of eCommerce experience preferably in a web merchandiser role; or ability to demonstrate aptitudes for the role through other relevant work experience such as web content manager;

• Bachelor’s degree in Marketing, Commerce, or relevant field;

• Knowledge and interest of eCommerce trends and best practices;

• Process oriented, methodical and organized: ability to prioritize, organize and execute in a systematic and organized manner;

• Analytical: experience conducting business data analysis;

• Strong knowledge of Excel;

• Experience with eCommerce platforms back-end systems;

• Experience in Search Engine Ranking is required;

• Experience with SEO, Amazon Advertising, Facebook Advertising, Google Ads is a big asset.

• Ability to multi-task in a fast-paced environment, with excellent attention to detail;

• Ability to perform market research and other marketing tasks as required;

• Excellent interpersonal skills and demonstrated ability to work effectively with cross functional teams;

• Autonomous, flexible, resourceful and proactive. Comfortable working in new and changing environments while exuding a positive attitude

Job Type: Full-time

Salary: From $45,000.00 per year

Additional pay:

• Commission pay

Benefits:

• Casual dress
• Dental care
• Extended health care
• On-site parking
• Paid time off
• Store discount
• Vision care

Schedule:

• Monday to Friday

COVID-19 considerations:
Hand Sanitizers, Face Masks, Plastic Barriers, Temperature Checks

Experience:

• E-Commerce: 3 years (preferred)

Work remotely:

• No