newSocial Media and Digital SpecialistThe Drake Hotel3.8Toronto, ON$60,000 – $65,000 a year 2-3 years professional experience in social media and digital marketing; bonus if you have hospitality marketing or related digital agency experience. 2 days ago

The Drake Hotel, an anchor of Queen St West and an original boutique hotel concept, has proudly contributed to the evolution of Toronto’s Art + Culture scene. Known as an energetic hub for visual and performance art, dining, and hospitality experiences, The Drake is one of Canada’s most unique and sought-after hotel and culinary destinations. Seventeen years since opening our doors, The Drake is experiencing an exciting phase of growth as we expand our downtown Toronto flagship, including 32 new hotel rooms, opening fall, 2021.

POSITION SUMMARY:

Reporting to the Senior Marketing Manager, the Social Media + Digital Marketing Specialist is an experienced social media community manager and digital marketer who is able to develop, plan and execute omnichannel marketing strategies across email marketing, search, display, web, UX and influencer/thought leader programs as well as social media strategy, planning and content creation to improve brand awareness, conversion and revenue.

The ideal candidate should possess strong social media skills on both traditional and emerging platforms and understand digital marketing as it relates to SMO, SEO, SEM, Google AdWords, PPC, web, and email. It’s also no sweat for you to walk between strategic thinking and execution – you love to execute as much as you love to strategize and plan. You’re a natural storyteller who has experience with creative writing while using numbers to help paint a picture. Moreover, you love data, technology and creative applications; always finding ways to fuse your left-brain with right-brain thinking as you guide guests through the DHP digital landscape.

SOCIAL MEDIA

  • Develop DHP’s social media strategy and monthly content calendar (paid + organic) while leading all on-property brand content development initiatives from creative brief to publishing.
  • Build social community through evocative/compelling content and creative writing while engaging with followers, thought leaders/influencers and other stakeholders to increase platform presence while encouraging conversation, conversions and differentiating the DHP brand from the competition.
  • Conceptualize and execute creative campaigns to increase followers, engagement and drive website traffic and conversions.
  • Actively evaluate the effectiveness of the campaign against KPIs (organic/paid) to maximize ROI and implement effective strategies with clear recommendations for future campaigns (direction, tactics, timeline, budget, etc.).
  • Manage and monitor social media channels and respond to community outreach; assessing opportunities and addressing any negative feedback with property leads.
  • Spearhead influencer and thought-leader stays/partnerships, working in tandem with partners to create compelling content to support property priorities.
  • Research and stay informed with current technologies/trends in social media, digital design technology tools and applications with an ability to capitalize on them in a timely fashion.
  • Responsible for organizing content management system: tagging, archiving and organizing all content for digital platforms.

DIGITAL

  • Work closely with the Senior Marketing Manager to plan and execute digital marketing initiatives across DHP’s digital platforms including website, email marketing, search, display, programmatic, remarketing, and display campaigns.
  • Manage, analyze, evaluate and optimize digital marketing campaigns and website analytics to determine areas of opportunities at both the brand and property level.
  • Monitor and review web traffic using analytics and provide recommendations on data regarding campaign performance, SEO, UX and conversion goals.
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for targeted keywords.
  • Research both branded + non-branded keywords, audiences, ad formats and campaign options etc. for paid + organic campaigns.
  • Optimize copy for web landing pages and create compelling and creative blog posts and calendars for SEO.
  • Analyze email campaign’s KPIs and identify trends to develop strategies that better segment and create sales and traffic opportunities.
  • Manage the relationship with the digital marketing agency of record and liaise with Senior Marketing Manager.

REQUIREMENTS:

To be successful in this role you will be a self-starter with exceptional verbal and written communication skills, a natural at storytelling with an ability to champion through creative writing paired with exceptional visuals. Critical thinking comes easy to you and you possess excellent proofreading abilities and a knack for details. You also have noteworthy analytic, organization and decision-making skills. In addition, the successful candidate will be able to work well under pressure and respond to fast-changing priorities and deadlines.

  • An undergraduate degree or college diploma in marketing, business, journalism, communications or related field of study and/or post-education in digital marketing or social media management.
  • 2-3 years professional experience in social media and digital marketing; bonus if you have hospitality marketing or related digital agency experience.
  • Passion for social media, technology and creating community.
  • Strong knowledge of social media marketing strategies, tactics SMO, community management, content creation, creative copywriting, publishing and campaign development across multiple channels; Facebook, Instagram, Twitter, LinkedIn, TikTok and video platforms; YouTube, Vimeo, etc.
  • Experience in paid and organic digital campaigns including email marketing, search, SEM, display, remarketing and programmatic.
  • Demonstrable experience in website design and development (preferably some experience with HTLM/CSS), e-commerce management and various tools and digital platforms: Google AdWords, Google Analytics, Google AdWords Editor, Facebook Advertising, Remarketing and Conversion tracking along with Campaign Monitor.
  • Proficient knowledge in analytics, statistics, and managing data to answer key marketing questions and derive insights.
  • Exceptional self-starter with an unmatched ability for research, troubleshooting, and problem-solving.
  • Ability to think and work both strategically, tactically and with a creative mindset.
  • Exceptional verbal and written communication skills and high accuracy/attention to detail.
  • Ability to work well independently and part of a dynamic team environment.
  • Ability to handle multiple tasks in a fast-paced environment with a creative approach and flexibility to work evenings and weekends if required from time to time.
  • A strong team player with the ability to engage with all levels of the organization.

ABOUT DRAKE HOTEL PROPERTIES:

Drake Hotel Properties is a growing art + culture hospitality brand focused on lifestyle hotels, food and drink and special events. DHP is a Canadian leader in forward-thinking hospitality design and builds with a passion for revitalizing character properties. These properties include The Drake Hotel (Toronto), Drake One Fifty (Toronto), Drake Devonshire Inn (Wellington, Prince Edward County), and Drake Motor Inn (Wellington, Prince Edward County). Each property reflects its unique neighbourhood and invites guests to experience our blend of a bespoke hotel, classic general store and cultural community centre while enjoying great seasonal menus, a deep cocktail list, carefully curated curiosities and genuine hospitality excellence.

WHAT WE OFFER:

We pride ourselves in providing strong leadership and development opportunities for passionate professionals who are looking to build rewarding, long-term careers. Drake offers a competitive compensation and benefits package, employee discounts, training + development support and many other unique perks as a part of joining the Drake team.

The Drake Hotel is an equal opportunity employer. We are committed and actively working towards fostering a positive, supportive, and creative environment at Drake Hotel Properties that promotes equity, inclusiveness and diversity. We welcome job applications from candidates of all backgrounds including, but not limited to, Indigenous, Black, and racialized persons; refugee, newcomer and immigrant persons; two-spirit, LGBTQ+ and gender non-binary persons, and persons with disabilities. Please advise us of any accommodations needed to ensure you can access and complete the submissions process.

Job Types: Full-time, Permanent

Salary: $60,000.00-$65,000.00 per year

Job Type: Full-time

Salary: $60,000.00-$65,000.00 per year

Benefits:

  • Dental care
  • Disability insurance
  • Extended health care
  • Life insurance
  • RRSP match
  • Vision care

Schedule:

  • 8 hour shift

Experience:

  • Social Media Marketing: 1 year (preferred)

Work remotely:

  • No

Social Media and Digital Specialist


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Digital Fundraising SpecialistThe Salvation Army3.9Toronto, ON Thorough understanding of Blackbaud’s Raiser’s Edge NXT and digital marketing tools. Coordinate digital campaigns collaboratively with Marketing &… 24 days ago·More…View all The Salvation Army jobs – Toronto jobsSalary Search: Digital Fundraising Specialist salaries in Toronto, ONSee popular questions & answers about The Salvation Army

The Digital Fundraising Specialist will work with vendors to assist Territorial Annual Giving Manager with the development of the digital fundraising strategy, source or create donor-centric content and drive timelines to increase online giving and stewardship. There is a strong focus on donor renewal, new donor acquisition and donor retention strategies.

KEY RESPONSIBILITIES:

Digital Fundraising

  • Assist to develop and implement a strategic digital fundraising strategy to grow online giving from existing donors and acquire new donors – single gifts and monthly giving donors
  • Collaborate with Communications and Marketing team to determine the timing and social media assets for each digital fundraising campaign
  • Manage timelines for each campaign to ensure deadlines are met
  • Coordinate the digital fundraising for Emergency Disasters – national and international , including immediate response, digital stewardship and collaboration with Marketing, EDS and World Services
  • Identify opportunities to increase efficiencies and maximize revenue

Fundraising & Stewardship

  • Employ a donor-centric approach to fundraising and stewardship
  • Test digital fundraising strategies to determine the best approach for donor retention and acquisition
  • Assist to develop and manage stewardship plans for online single gift and monthly donors, in conjunction with the Campaign Coordinator; maintain ongoing stewardship
  • Monitor and report on digital fundraising donor acquisition and retention, and all digital fundraising campaigns
  • Segment donor file to optimize donor experience and revenue potential
  • Work with the Annual Giving Manager to create an integrated approach to fundraising through various channels
  • Strategically manage and promote mobile giving
  • Develop, administer and synthesize results for digital donor surveys
  • Work with Database Manager to ensure donor data is captured accurately in Raiser’s Edge NXT

Content

  • Collaborate with the Communications and Marketing team to gather content for fundraising appeals, e-newsletters and digital stewardship
  • Connect directly with divisions and clients to arrange for interviews, content and photo opportunities
  • Edit content to ensure messaging is compelling, donor-centric and it meets The Salvation Army messaging guidelines

Administration

  • Produce campaign reports and donors lists for divisions on a regular basis and as requested
  • Key contact for online giving vendor
  • Coordinate digital campaigns collaboratively with Marketing & Communications, assisting with digital creation and campaign execution as needed
  • Provide back up to the Territorial Campaign Coordinator as needed
  • Other duties as assigned

QUALIFICATIONS AND EDUCATION REQUIREMENTS:

Education/Certifications:

  • Post-secondary degree or diploma in Fundraising, Marketing or equivalent experience

Experience:

  • 3-5 years of experience in annual giving fundraising, specifically digital fundraising
  • Writing and editing experience

Required Skills/Knowledge:

  • Knowledge of fund development best practices and principles
  • Ability to lead projects to meet expected outcomes
  • Strong knowledge of current and developing online fundraising strategies, social media, mobile and new technologies
  • Thorough understanding of Blackbaud’s Raiser’s Edge NXT and digital marketing tools
  • Comprehensive knowledge of Microsoft Office including Word, Excel, and PowerPoint
  • A demonstrated understanding of philanthropic trends both nationally and internationally
  • Detail-oriented with a high level of accuracy
  • Strong organizational and interpersonal communication skills
  • Ability to prioritize and manage multiple tasks and a variety of demands

PREFERRED SKILLS/CAPABILITIES:

  • Detail-oriented, with strong organizational and planning skills
  • Writing and editing experience
  • Graphic design experience is an asset

Please include the competition # 21-058 in the subject line of your email

Digital Fundraising Specialist


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Digital Marketing SpecialistThe Value Builder SystemToronto, ON Thorough knowledge of and experience in utilizing various integrated marketing vehicles including events, SEO, web marketing, video, social, email marketing, PR… 30+ days ago·More…View all The Value Builder System jobs – Toronto jobsSalary Search: Digital Marketing Specialist salaries in Toronto, ON

At The Value Builder System™, our goal is to change the world for the better. Today, small business owners work their entire lives only to earn pennies on the dollar when they sell their business. Our mission is to make a positive difference for one million small business owners by the year 2030.


Could this be you?

If you’re passionate about digital marketing, social media, and marketing automation, have some experience with B2B marketing, and you desire a challenging role as part of a fast-paced, dynamic environment, then this is the role for you.

Reporting to the Manager of Marketing, you will be responsible for overseeing marketing programs that drive lead acquisition across paid search, paid social, online events, and other advertising channels. You will play an essential role in managing and deploying marketing automation systems and maintaining websites. You will make data-driven decisions that optimize performance across all platforms.


Responsibilities


  • Campaign Management

    • Define and lead paid digital strategies across Facebook, LinkedIn, Amazon, and Google that drive lead acquisition and increase brand awareness.
    • Analyze campaign effectiveness and make recommendations for improvement.
    • Identify deficiencies in content and creative and collaborate with team members to implement changes.
    • Prepare and present campaign results to internal teams that highlight KPIs.
  • Webinars and Events
    • Oversee logistics for weekly webinars, including creating events in GoToWebinar, landing pages via HubSpot, uploading and scheduling marketing emails, tracking number of registrants – among others.
  • System Administration
    • Use HubSpot to build workflows, email campaigns, reports, and lists.
    • Update WordPress websites with new content.
    • Create landing pages and monitor results in Unbounce.


Education/Work Experience

  • Bachelor’s degree, preferably in one of the following areas: Marketing, Communications, Business Administration
  • Minimum 2 years of experience in content and/or marketing role
  • Proven skills in managing and executing on multiple projects simultaneously
  • Thorough knowledge of and experience in utilizing various integrated marketing vehicles including events, SEO, web marketing, video, social, email marketing, PR, tradeshows, and advertising (electronic/print)
  • Superior written and verbal communication skills
  • Efficient knowledge and experience using HTML, PHP, WordPress and SEO
  • Efficient in key software and platforms including Salesforce, HubSpot, Google Analytics
  • Understand the key measurement tools available for digital marketing


Why You’ll Love It Here (5 Reasons to Join)


  • Play a Role in ‘Doing Right’    . You’ll be able to look back on your career and know that you played a part in righting a wrong in a world today by helping level the playing field for owners as they approach their exit.
  • Get in early. The Value Builder System™ is growing 20-30% per year. A rising tide lifts all boats, and you will be joining a dynamic, growing company and your career growth will accelerate much faster than if you chose to work for a larger, more established business where your career growth is limited to tiny steps on a well-worn career path. At The Value Builder System™, you can literally skip entire sections of the ladder.
  • Learn. One of our four values is to embrace a growth mindset, which is all about taking risks, learning and growing. Learning is not only encouraged; it’s hard-wired into our culture. Join a big company and your learning curve will be gradual, join The Value Builder System™ and the curve steepens considerably. At The Value Builder System™, you’ll be encouraged to take risks and try new things rather than petition management for permission to act.
  • Be Safe. When you work for a big company, you’re a number on a spreadsheet, and when that company changes strategy, hundreds of employees can be let go regardless of their performance. The Value Builder System™ is a meritocracy where high performance is your ultimate job security. You’ll never be let go by some arbitrary decision behind a boardroom door. As a high performer in the jet stream of the company’s revenue growth, at The Value Builder System™, you are in control of your destiny.
  • Be a part of something special. Company founder John Warrillow wrote Built to Sell: Creating. Business That Can Thrive Without You, which was named by Fortune Magazine as one of the ten best books for business owners in the year. The book inspired a podcast which has been downloaded more than 500,000 times and ranked by Forbes as one of the top 10 podcasts for business owners in the world.

Digital Marketing Specialist


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