Overview

We’re Central Station and we’re a different kind of agency with unique skills. For clients looking for branding, innovations, physical experiences or digital marketing – and when it has to be best in class – we’re here for them.

We’re independently owned by four partners from different disciplines. We knew there was a better way of creating work that is Central to clients today, so we built an agency around it.

We’re 36 people and growing. We have a talented team of designers, developers, strategists, art directors, writers, account managers, project managers, digital marketers and production people.

Our client roster spans a broad range of product categories. Most are Canadian, some are North American, and a handful are Global. Some use us for B2B, some B2C and others, both. Most have been with us for 7-20 years, others we’ve targeted and acquired over the past 2-3 years. Our top clients include IKO, Hudson’s Bay, Nike, KPMG, Arterra Wines, Christian Dior, Humber River Hospital, Wajax, Dyson, Lindt and Levi Strauss & Company.

Logistics

Our office is located at 14 Birch Avenue, in the Summerhill area of midtown Toronto, but we’ve all been working from home/remotely for the past year due to the pandemic. This is expected to continue for at least several months to come. When it’s safe to return to the office, know that we have a Flexible Work Options Policy that will see our employees benefit from a desirable balance between primarily working from home with some required time in the office.

Job Description

The Digital Content Specialist will report to the Director of Digital Marketing. They will be joining a growing digital team that boasts specialties across SEO, social and paid media marketing. We thrive on delivering incremental performance growth, in a fast-paced, agile work environment. This position is full-time and we’re looking to fill it (with someone great), as soon as possible.

The ideal candidate has experience managing organic search efforts from keyword research and ideation, to execution, and through continuous optimization. They will work closely with our design team to ensure that the content is engaging and consistent. The individual will be a self-starter, detail-oriented and passionate about crafting effective messaging in the (often character-restrictive) digital space.

Key Responsibilities

• Work with clients to drive SEO in content creation and strategy.
• Perform keyword research and provide recommendations for content expansion and optimization.
• Collaborate with freelance writers to refine website copy and landing pages to improve search engine rankings and conversion performance.
• Assist the social media team by developing content for active social channels.
• Develop design briefs for internal creative teams to execute against.
• Develop SEO content briefs for client review and team execution.
• Research content and consumer trends, develop content strategies, and create content for a variety of clients.
• Ensure all digital content work is executed flawlessly and act as the final Quality Assurance check for digital copy, prior to delivery.
• Actively participate in creative development and collaborate effectively with creative teams to ensure that integrated campaigns are successful in the digital space.
• Map out comprehensive content plans based on the active channels available and client goals. Drive strategies that are proven by testing and metrics.
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in SEO projects.
• Recommend changes to website architecture and content to improve organic search positions for target keywords when necessary

Ideal Qualifications

• Minimum 5+ years’ experience working within a media company or advertising agency with a solid foundation in digital content production.
• Possesses knowledge and experience in the tenets of traditional and digital marketing. Marketing degree is welcomed but not required with relevant work experience.
• Extremely organized and detail oriented, with proven expertise in juggling multiple projects in a fast-paced environment.
• Maintains excellent writing and language skills.
• Confidence in your own point of view, and a willingness to push for great ideas.
• Be a key player in helping digital campaigns stand out and resonate with customers.
• Be creative and nimble, and be able to turn on a dime if something isn’t working.
• Be clever, witty and able to communicate compellingly.
• Knowledge writing social content for Facebook, Instagram, LinkedIn, Twitter, YouTube, and Pinterest, with an understanding of how each platform can be leveraged for different goals.
• Proficient in content marketing theory and application.
• Experience sourcing, writing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Is a team player with the confidence to take the lead and work well with others. (i.e: content development, creation and editing of content, and online reputation management responses).
• Has reliable tech fluency and an ability to pick up new tools quickly.
• Experience with project management software and other communications platforms like Sprout Social, Trello, JIRA and Slack.
• Familiarity with website design and development. Possesses intermediate knowledge with WordPress CMS.
• Experience building reports in Google Data Studio would be an asset.
• Fluency in French or Spanish would be an asset.