At The Value Builder System™, our goal is to change the world for the better. Today, small business owners work their entire lives only to earn pennies on the dollar when they sell their business. Our mission is to make a positive difference for one million small business owners by the year 2030.
Could this be you?
If you’re passionate about digital marketing, social media, and marketing automation, have some experience with B2B marketing, and you desire a challenging role as part of a fast-paced, dynamic environment, then this is the role for you.
Reporting to the Manager of Marketing, you will be responsible for overseeing marketing programs that drive lead acquisition across paid search, paid social, online events, and other advertising channels. You will play an essential role in managing and deploying marketing automation systems and maintaining websites. You will make data-driven decisions that optimize performance across all platforms.
Responsibilities
Campaign Management- Define and lead paid digital strategies across Facebook, LinkedIn, Amazon, and Google that drive lead acquisition and increase brand awareness.
- Analyze campaign effectiveness and make recommendations for improvement.
- Identify deficiencies in content and creative and collaborate with team members to implement changes.
- Prepare and present campaign results to internal teams that highlight KPIs.
- Webinars and Events
- Oversee logistics for weekly webinars, including creating events in GoToWebinar, landing pages via HubSpot, uploading and scheduling marketing emails, tracking number of registrants – among others.
- System Administration
- Use HubSpot to build workflows, email campaigns, reports, and lists.
- Update WordPress websites with new content.
- Create landing pages and monitor results in Unbounce.
Education/Work Experience
- Bachelor’s degree, preferably in one of the following areas: Marketing, Communications, Business Administration
- Minimum 2 years of experience in content and/or marketing role
- Proven skills in managing and executing on multiple projects simultaneously
- Thorough knowledge of and experience in utilizing various integrated marketing vehicles including events, SEO, web marketing, video, social, email marketing, PR, tradeshows, and advertising (electronic/print)
- Superior written and verbal communication skills
- Efficient knowledge and experience using HTML, PHP, WordPress and SEO
- Efficient in key software and platforms including Salesforce, HubSpot, Google Analytics
- Understand the key measurement tools available for digital marketing
Why You’ll Love It Here (5 Reasons to Join)
Play a Role in ‘Doing Right’. You’ll be able to look back on your career and know that you played a part in righting a wrong in a world today by helping level the playing field for owners as they approach their exit.
- Get in early. The Value Builder System™ is growing 20-30% per year. A rising tide lifts all boats, and you will be joining a dynamic, growing company and your career growth will accelerate much faster than if you chose to work for a larger, more established business where your career growth is limited to tiny steps on a well-worn career path. At The Value Builder System™, you can literally skip entire sections of the ladder.
- Learn. One of our four values is to embrace a growth mindset, which is all about taking risks, learning and growing. Learning is not only encouraged; it’s hard-wired into our culture. Join a big company and your learning curve will be gradual, join The Value Builder System™ and the curve steepens considerably. At The Value Builder System™, you’ll be encouraged to take risks and try new things rather than petition management for permission to act.
- Be Safe. When you work for a big company, you’re a number on a spreadsheet, and when that company changes strategy, hundreds of employees can be let go regardless of their performance. The Value Builder System™ is a meritocracy where high performance is your ultimate job security. You’ll never be let go by some arbitrary decision behind a boardroom door. As a high performer in the jet stream of the company’s revenue growth, at The Value Builder System™, you are in control of your destiny.
- Be a part of something special. Company founder John Warrillow wrote Built to Sell: Creating. Business That Can Thrive Without You, which was named by Fortune Magazine as one of the ten best books for business owners in the year. The book inspired a podcast which has been downloaded more than 500,000 times and ranked by Forbes as one of the top 10 podcasts for business owners in the world.
Digital Marketing Specialist
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