Endy is looking for a Marketing Copywriter who can deliver effective messaging that communicates to existing customers and drives new customer acquisition. As our Marketing Copywriter, you will create compelling copy for various channels that is clear and meaningful from ideation to execution. You will craft dynamic copy for our marketing channels that gets people talking and engages our audience.
As the ideal candidate, you’re known for your ability to craft sharp, concise customer acquisition messaging and punchy headlines that inform and entice, while consistently expressing brand personality. You’re naturally inquisitive and work at the intersection of customer needs and business goals, blending both into winning campaigns that build the Endy brand. You’re a self-starter with strong organizational skills, acute attention to detail, and thrive in an atmosphere of rapid development.
An online portfolio or writing samples that demonstrate an understanding of digital and print mediums and writing are required to be considered for this position.
What you’ll do
- Work with the Brand Growth team to create end-to-end performance-based messaging for all product offers or brand campaigns with the goal of triggering conversions and increasing brand loyalty
- Develop best-in-class messaging for a variety of touchpoints – including digital ads, email, onsite, OOH, retail packaging, blog, and more
- Develop a deep understanding of our products and audience to create compelling and creative ways to generate interest
- Create content for marketing projects, aligning brand voice and brand messaging with the appropriate channel
- Monitor content on all channels to ensure brand consistency and compliance with editorial standards and content best practices
- Provide an insightful perspective on communication trends that are current, relevant, and unique
- Use marketing insights and analytics to track, test, and optimize current content and develop new ideas that drive results
- Manage English to French Canadian translation process
- Assist with additional content and copywriting needs as required
Who you are
- 3+ years of experience in a fast-paced environment developing compelling copy for marketing campaigns
- Degree in Communications, Journalism, Advertising or other related field
- Ability to quickly develop an understanding of Endy, our ethos and visual identity, and have good judgment as to what makes good Endy messaging and what doesn’t
- A thirst for Endy’s competitive communication approach–being on the lookout for ways to highlight our competitive edge
- Ability to manage ambiguity, work calmly under pressure, solve problems efficiently, proactively manage own time, and meet tight deadlines
- Self-driven, organized, detail-oriented, and able to quickly turn around creative concepts in an iterative environment
- Retail and/or e-commerce short-form copywriting experience
- Proven ability to work cross-team, lead the creation of original concepts, and synthesize feedback and input from stakeholders
- Strong team player, approachable, and supportive
- Understand testing and performance data; translate learnings into strategies
- Strategic thinker who bridges digital and user experiences to create content that drives results
- Passionate about writing and generating useful content
- Experienced working for direct to consumer brands with a strong understanding of appropriate and effective messaging for multichannel marketing
- Fluent English is a must-have, bilingual English/French is an asset
If your experience looks a little different from what we’ve identified and you think you can rock the role, we’d love to learn more about you.
We thank all applicants for their interest in Endy; however only those selected for an interview will be contacted.
Endy is proud to be an equal opportunity employer. We are committed to ensuring a fair and equitable recruitment and selection process, and cultivating a diverse and inclusive workplace for all employees. Accommodations in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act are available upon request at all stages of the employment process.
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Marketing Copywriter
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