Sunnybrook Health Sciences Centre is inventing the future of health care with a focus on trauma, cardiac, stroke, high-risk pregnancy, and newborns and cancer. Sunnybrook treats the most critically ill patients in Ontario, pioneering life-saving innovations that are changing patient outcomes around the world. Sunnybrook Foundation exists to raise the awareness and funds required to ensure that Sunnybrook achieves its mission.

The Digital Fundraising Coordinator supports community fundraising & engagement initiatives across digital platforms including website, email, web and social media, and works closely with our donor database and CRM system.

You will help maintain Sunnybrook’s voice across various types of digital campaigns including emails, digital ads, web copy and digital designed creative assets. You’ll be testing content to determine what works best, and you’ll be analyzing results to form data-driven insights to build future engagement and fundraising campaigns.

Reporting to the Senior Manager, Digital Fundraising and Engagement on the Community Giving team. You will support writing, development, testing and reporting for Sunnybrook Foundation’s digital fundraising and engagement campaigns.

We are looking for someone who cares about the work we do and who is a great fit for our culture and team. If you want to work in a dynamic environment then we want to hear from you!

Key accountabilities:

• Create digitally-engaging marketing copy for Community Giving campaigns that drive supporters to a call to action (donation campaigns, news/updates, patient and supporter engagement and more).
• Tell the story of Sunnybrook’s staff, work and patients in a personable and creative way. You must be able to frequently adapt your writing style according to theme, voice and message.
• Build and optimize fundraising and engagement emails.
• Execute your ideas from start to finish using digital marketing tools and coding emails using HTML and CSS templates to build and edit campaigns.
• Diligently review and test content to Sunnybrook’s communications and brand standards.
• Using CRM tools and Google Analytics, establish campaign performance metrics to help make data-driven decisions to optimize future campaigns.
• Support the creation of segment-specific automated audience journeys, by documenting plans, decision points and logical flows and outcomes.
• Assist with drafting engaging and audience activating copy for various other types of digital content including landing pages, donate pages
• Work with graphic designer(s) to produce compelling digital creative content.

Qualifications:

• 3 – 5 years’ experience in a digital role.
• Proficient in designing, building and deploying emails through Salesforce Marketing Cloud, including coding in HTML and CSS coding for email.
• Experience writing for digital fundraising, engagement and storytelling, with a clear understanding of what message reaches which people best at the right time. Samples of work will be requested.
• Strong understanding of data as it pertains to digital fundraising campaigns. Experience with Raisers Edge and/or Salesforce Marketing Cloud is an asset.
• Good understanding of digital campaign execution and testing practices.
• Comfortable working in Adobe Photoshop to edit/adapt creative work produced by designers.
• Strong understanding of gathering and analyzing performance data from digital campaigns, including implementation and tracking of UTM parameters.
• Proficiency with Microsoft Office suite (Excel, Word, PowerPoint)

How you will succeed in this role:

• A collaborative mindset that’s eager to bring new ideas to the table ー you find inspiration in your work and you know how to execute your plans!
• A curiosity and drive that seeks out the latest digital email marketing trends and how to translate these trends in materials that Sunnybrook supporters want to see in their inbox.
• Excellent time management skills with ability to juggle deadlines and self-manage
• Collaborative, enjoys working with teams or independently
• Strong communicator: ability to explain technical issues to team and enjoys sharing knowledge
• Is open to feedback, seeks additional information and clarification and acts upon recommendations contributing to individual and organizational success
• Embraces change and looks for opportunities for continuous improvement personally and for the organization
• Committed to learning; stays informed on best practices, new tools and technology in digital design.

If you would like to apply for this role, please send a cover letter and a current resume listing your qualifications and experience to FoundationHR@sunnybrook.ca by end of business on June 3, 2021.

Sunnybrook Foundation is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation for disability during any stage of the recruitment process, please indicate this in your cover letter.

Sunnybrook Foundation is strongly committed to inclusion and diversity within its community and welcomes all applicants including but not limited to: visible minorities, all religions and ethnicities, persons with disabilities, LGBTQ persons, and all others who may contribute to the further diversification of ideas.

Please be advised that in order to be eligible for employment at Sunnybrook, all new hires must have received at least one dose of a COVID-19 vaccine approved by Health Canada prior to start date (e.g. one dose of a two-dose vaccine series, or one dose of a single dose vaccine series). Medical exemptions or any other kind of requested exemption based upon the Hospital’s obligations pursuant to the Ontario Human Rights Code will be considered on a case-by-case basis.