Direct Marketing & Web/App Specialist – Toronto Blue Jays – Toronto, ON


Company: Rogers Communications

Location: Toronto, ON

Job description: ticket access/management. We are looking for an ambitious, organized and results-driven digital marketing professional who… will collaborate on a number of integrated digital marketing projects within the Marketing team. Responsibilities: – Develop…

Expected salary:

Job date: Sat, 15 Jan 2022 08:27:04 GMT

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Direct Marketing & Web/App Specialist – Toronto Blue Jays

Job title: Direct Marketing & Web/App Specialist – Toronto Blue Jays

Company: Rogers Communications

Job description: Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch 30 million of Canadians every month!

Are you up for the challenge and the fun? If so, consider the following opportunity!

Overview:

The Direct Marketing & Web/App Specialist is responsible for diligently managing content on the website, optimizing website traffic, providing end-to-end project management for all web projects and all reporting and insights. They will develop customer journey maps, learning plans including A/B testing and deploy all email marketing initiatives. Working closely with MLB they will be responsible for managing the Ballpark App. This includes working with various vendors on the in-stadium fan touchpoints, creating fan engagement through games and trivia and improving the purchase experience via digital ticket access/management. We are looking for an ambitious, organized and results-driven digital marketing professional who will collaborate on a number of integrated digital marketing projects within the Marketing team.

Responsibilities:

  • Develop and execute a plan that increases traffic on digital platforms
  • Oversee content, optimize, schedule and manage website
  • Manage website uploads, traffic and site changes while ensuring pages are always up-to-date
  • Act as the main point-of-contact for departments on all website requests and related projects
  • Review and management of website pixels
  • Manage email deployment, list optimization and database growth strategies
  • Use and understand website analytics to measure results and develop and recommend future strategy
  • Email automation campaign development and deployment
  • Plan and execute customer journeys
  • Conducting A/B testing, reporting and analysis
  • Manage all external vendors on Ballpark App from on boarding to implementation
  • Test and monitor Ballpark App initiatives throughout season
  • Work with various departments on growing Ballpark and building a multi year growth strategy plan
  • Monthly reporting on return on investment for all online initiatives

Qualifications:

  • Post-secondary education in marketing or business
  • min3 years of marketing experience
  • Thrives on multi-tasking with strong attention to detail
  • Ability to work under pressure and meet required deadlines
  • Ability to lead multiple concurrent projects with different stakeholders
  • General knowledge of the game of baseball and passion for the Blue Jays brand
  • Strong and clear written and verbal communication skills

As a condition of hire, all new employees will be required to provide proof of vaccinations against COVID 19 or undergo regular testing. Any request for an exception under Human Rights legislation must be supported by evidence to be considered by Toronto Blue Jays on a case by case basis.

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the .

Schedule: Full time

Shift: Variable

Length of Contract: Not Applicable (Regular Position)

Work Location: 1 Blue Jays Way (210), Toronto, ON

Travel Requirements: Up to 10%

Posting Category/Function: Marketing & Product Management

Requisition ID: 252989

Posting Notes: Rogers Sports & Media

Expected salary:

Location: Toronto, ON

Job date: Wed, 12 Jan 2022 23:08:28 GMT

Apply for the job now!