ABOUT GOWLING WLG
At Gowling WLG, our dedication to excellence and quality service begins with our people. As a global law firm with offices across Canada, the U.K., Europe, the Middle East and Asia, we pride ourselves on sourcing and retaining top talent who bring energy, passion and commitment to the delivery of outstanding client service.
When it comes to equity, diversity and inclusion, we not only accept it — we celebrate it, support it and thrive on it. To create an engaging and rewarding place to work, we seek to attract talented people from a diverse range of backgrounds and cultures. Our aim is to help everyone reach their full potential and achieve their personal and professional goals.
Employee satisfaction is important to us. We work hard to ensure that our people are motivated, engaged and empowered. We are guided by our firm’s Core Values – The Power of Teamwork, Always Striving to be Better, We all Bring Something Different – in all that we do.
Our diverse group of legal professionals, law students, law clerks/paralegals, legal administrative assistants and business support services team work together, and are respected and valued for their individual contributions.
PROFILE
Marketing Operations (MO) includes a variety of functions that form the backbone of aligning and optimizing people, processes and technology. It enables business development and marketing (BDM) to operate efficiently, effectively and in an agile manner with quality and consistency.
As a new position for Gowling WLG (Canada) LLP, the MO role will be accountable for the marketing operations team of about 20 people representing the communications, digital, design, translation and business intelligence areas. They will be accountable for accelerating and optimizing marketing operations and driving operational excellence in the areas of BDM governance, integration, standardization, automation and continuous improvement.
The ideal candidate will have proven leadership abilities, a solid track record of building relationships, providing proactive and responsive solutions to business needs, harnessing technology and innovation to improve efficiency and a client focused mindset.
This role will be required to work remotely until such time as access to our offices is permitted. Once access is permitted, this role can be based in the following Gowling WLG (Canada) LLP offices: Calgary, Hamilton, Montreal, Ottawa, Toronto, Vancouver and Waterloo.
RESPONSIBILITIES
- Working with the Director of BDM and key stakeholders, lead the development of the vision, strategy and plan for marketing operations guided by our brand and aligned to our Firm’s Strategic Plan and business objectives; implement the plan, assess its progress and adjust as required.
- Provide leadership and performance management for direct reports and encourage overall collaboration and diversity of thought; lead and manage change.
- Responsible for all BDM operational initiatives designed to improve marketing productivity and drive operational efficiency; lead the development, integration and maintenance of workflows, policies, processes and procedures for BDM.
- Lead the marketing operations team in evaluating, deploying and optimizing marketing and workflow technologies including integrations and automations, liaising with external vendors and internal teams (IT, finance, innovation committees, etc.) to manage and support BDM and key users.
- Using fact-based data driven best practices, create key performance indicators and provide regular reports, presentations, dashboards or other analyses for BDM and Firm leaders.
- Lead planning, budgeting and forecasting for marketing operations.
- Collaborate and liaise with Gowling WLG (UK) LLP stakeholders, and develop synergies where and when necessary to optimize marketing operations.
- Remain current with marketing operations trends and best practices; share learning for continuous improvement.
- Other relevant duties as assigned.
QUALIFICATIONS
- Gowling WLG has introduced a COVID-19 mandatory vaccination policy that requires full vaccination against COVID-19 for everyone working in or visiting its Canadian offices effective September 27, 2021. Accordingly, an offer of employment will be conditional upon the successful candidate providing proof of full vaccination. Any exemption request will be considered on a case-by-case basis and granted only where the request meets the requirements of applicable legislation.
- Relevant college or university degree, preferably with an emphasis on business, marketing, operations and/or communications.
- A minimum of 10 years relevant experience, preferably within a professional services organization.
- Proven leadership abilities and a solid track record of building relationships, harnessing technology to improve efficiency, and providing proactive and responsive solutions to business needs.
- Ability to establish team priorities, communicate effectively, facilitate group discussions and coach individuals.
- Demonstrated experience in marketing strategy, governance, research, planning, implementation, measurement and evaluation within a complex, fast-paced in-house business development and marketing department or marketing/communications agency.
- Proficient with content marketing production, including email marketing, SEO, social/media , digital advertising and digital analytics.
- Advanced knowledge of client relationship management (CRM), database technology, User Experience (UX) web design principles, and martech.
- Knowledge of Client Experience (CX) principles an asset.
- Self-motivated, organized, resilient, curious, discerning and solutions-oriented.
- Exceptional client service skills.
- Strong and flexible interpersonal skills, including influencing and consensus-building skills.
- High proficiency with Microsoft Office suite (Word, Excel, PowerPoint, and Outlook).
- Bilingual (English and French) is an asset.
Gowling WLG is proud to offer equal employment opportunities.
If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Head of Marketing Operations
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