Company: Wyndham Garden Orlando Universal / I Drive
Location: Orlando, FL
Expected salary:
Job date: Sat, 28 Jun 2025 22:35:12 GMT
Job description:
Job Description: Marketing and Financial Strategy Manager
Position Overview:
We are seeking a dynamic and results-driven Marketing and Financial Strategy Manager to join our team. This role is critical in aligning our marketing initiatives with financial goals, ensuring that we not only meet but exceed organizational financial targets. The ideal candidate will possess a unique blend of marketing expertise and financial acumen, enabling them to develop innovative strategies that drive revenue growth.
Key Responsibilities:
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Financial Target Management:
- Analyze financial reports and market trends to set realistic sales targets and forecasts.
- Collaborate with the finance team to develop budgets that align with strategic marketing goals.
- Monitor progress toward financial targets and adjust strategies as needed to ensure success.
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Marketing Plan Development:
- Design and execute comprehensive marketing plans that include digital, social media, and traditional marketing strategies.
- Develop creative marketing initiatives that resonate with target audiences and drive engagement.
- Coordinate marketing deliverables such as campaigns, content creation, and promotional materials to support sales efforts.
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Annual Strategy Formulation:
- Lead annual strategic planning sessions to assess market conditions and set priorities for the coming year.
- Develop key performance indicators (KPIs) to measure the effectiveness of marketing strategies and financial performance.
- Regularly review and refine marketing plans based on performance data and market insights.
Qualifications:
- Bachelor’s degree in Marketing, Finance, or a related field; MBA preferred.
- Proven experience in marketing strategy, financial analysis, or related roles.
- Strong analytical skills with a history of meeting or exceeding financial targets.
- Excellent communication and leadership skills.
What We Offer:
- Competitive salary and benefits
- Opportunities for professional development
- A collaborative and innovative work environment
Methods for Meeting Financial Targets
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Data-Driven Decision Making:
- Utilize financial data to inform marketing strategies, focusing efforts on high ROI channels.
- Regularly review performance metrics and adjust tactics based on real-time feedback.
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Targeted Campaigns:
- Develop personalized marketing campaigns targeting segments that show the highest potential for conversion.
- Create promotions and incentives that encourage upselling and repeat purchases.
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Cross-Department Collaboration:
- Work closely with sales and finance departments to align marketing initiatives with financial objectives.
- Ensure transparent communication of financial targets across all teams to foster accountability.
Designing Marketing Plan Deliverables
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Comprehensive Diversity of Channels:
- Incorporate various marketing channels into the plan, including digital, print, social media, and email marketing.
- Diversify content types (blogs, videos, webinars) to attract and engage different audience segments.
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Content Calendar:
- Develop a content calendar that outlines key deliverables, campaign timelines, and promotional strategies.
- Schedule regular assessments to ensure alignment with financial goals.
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Feedback Mechanism:
- Implement processes to gather feedback from marketing campaigns to continually optimize future deliverables based on performance.
Developing an Annual Strategy
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Market Analysis:
- Conduct a thorough analysis of market trends, customer needs, and competitor strategies to inform annual planning.
- Identify new market opportunities and potential risks that may impact financial performance.
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Goal Setting and Measurement:
- Establish specific, measurable, achievable, relevant, and time-bound (SMART) goals for the year.
- Develop a dashboard for tracking the progress of financial and marketing goals throughout the year.
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Quarterly Reviews:
- Schedule quarterly strategy review meetings to assess performance against goals and adjust tactics as needed.
- Encourage team collaboration in brainstorming innovative solutions to overcome challenges.
By integrating these methods into the role of Marketing and Financial Strategy Manager, we can drive aligned efforts towards achieving our financial targets while fostering creative and effective marketing solutions.