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Livingston International – Digital Marketing Specialist – Toronto, ON

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Company: Livingston International

Location: Toronto, ON

Job description: Join Livingston and grow your career in the constantly changing world of international trade. Livingston is a market leader offering customs brokerage, international trade consulting, compliance and freight forwarding services around the world. Livingston has over 3,000 employees at more than 90 key border crossings, sea ports, airports and other strategic locations in North America, Europe and Asia.Our fast-paced and collaborative environment offers you the opportunity to work with leaders in the industry, receive recognition for achievements and develop your expertise in the complex and evolving world of trade. Learn how you can make an impact at Livingston.Job Type:Location: ON Toronto – CN030JOB SUMMARYThe Digital Marketing Specialist will play a critical role in developing, implementing, and managing comprehensive marketing campaigns that enhance our brand presence and drive business growth. This role requires a deep understanding of digital marketing strategies, chatbot functionality, and customer relationship management systems. The ideal candidate will be responsible for optimizing our chatbot interactions, executing effective SEM and PPC strategies, managing content across various platforms, and utilizing data analytics to inform and improve marketing efforts. Additionally, the Digital Marketing Specialist will support on market research, customer journey maps, and present insightful analyses to stakeholders. This position demands a strategic thinker with excellent technical, analytical, and project management skills to lead our digital marketing initiatives successfully.KEY DUTIES & RESPONSIBILITIES

  • Develop a deep understanding of chatbot functionality, our business, customer needs, and our long-term vision.
  • Build user intents, dialogues, FAQs, and design integrations with tools like Salesforce, and Online Appointment Calendar.
  • Promote chatbot capabilities through marketing campaigns to increase exposure and encourage ongoing use for quick resolution and better customer experience.
  • Support and execute SEO/SEM strategies to increase organic and paid search visibility using tools like Google Analytics and SEMrush. Manage pay-per-click advertising campaigns on platforms like Google Ads, Bing Ads, and social media networks.
  • Conduct market research to understand target audiences, market trends, and competitor activities. Map and optimize the customer journey to enhance user experience and engagement.
  • Ensure consistency and alignment with brand strategy across all digital platforms. Conduct competitor analysis to identify strengths, weaknesses, opportunities, and threats.
  • Monitor, support, and analyze marketing performance using Google Analytics, Salesforce, and other tools.
  • Create presentations for stakeholders that clearly present analysis and recommendations. Perform ROI analysis for various marketing initiatives.

KNOWLEDGE & SKILLSTo perform this job successfully, the person must be able to perform each essential duty with a high degree of competence. The requirements listed below are representative of the knowledge, skills, and abilities required.Reasonable accommodations may be made to enable a person with disabilities to perform the essential functions.

  • Proficient in chatbot technologies, AI, NLP, and coordinate for the integration with tools like Salesforce
  • Skilled in creating user intents, dialogues, and analyzing chatbot data for performance optimization.
  • Experience in developing SEM strategies using tools like Google Analytics and SEMrush, managing PPC campaigns on Google Ads and social media, and implementing marketing automation.

WORK EXPERIENCE – MINIMUM REQUIRED4 years of related experienceEDUCATIONRequired: Bachelors Degree or equivalent in MarketingCERTIFICATIONS DESCRIPTION

  • Google or Web Analytics, Adwords, Google Tag Manager, Digital Marketing, Salesforce, and AI
  • Basic knowledge of HTML, CSS, and JavaScript.

COMPETENCIESAccountabilityAgilityBusiness Acumen and Straight TalkCustomer First FocusInclusion and CollaborationLeading and DevelopingAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.For Canada: Livingston is an equal opportunity employer and committed to creating and sustaining an inclusive environment in which all individuals are treated with dignity, respect and one which reflects the diversity of the community in which we operate. Accommodations are available for applicants and employees with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.
Livingston is a market leader in customs brokerage and international trade services with over 3,000 employees worldwide. They offer opportunities for career growth in the ever-evolving world of trade. The company is looking for a Digital Marketing Specialist to develop and manage marketing campaigns that enhance brand presence and drive business growth. The ideal candidate will have experience in chatbot functionality, SEM and PPC strategies, and analytics. They will also be responsible for market research, customer journey mapping, and presenting insights to stakeholders. The position requires proficiency in chatbot technologies, SEM strategies, and digital marketing certifications. Livingston is an equal opportunity employer committed to creating an inclusive environment for all individuals.
Job Description:

A manufacturing company is seeking a talented and motivated Production Worker to join their team. The successful candidate will be responsible for assisting with the production of various products in a fast-paced environment. Responsibilities include operating machinery, monitoring the production process, and ensuring quality standards are met.

Key Responsibilities:
– Operate machinery and equipment to produce products efficiently
– Monitor production process to ensure products meet quality standards
– Perform quality checks on finished products
– Maintain a clean and safe work environment
– Follow company policies and procedures
– Work collaboratively with team members to achieve production goals

Qualifications:
– High School Diploma or equivalent
– Previous experience in a manufacturing environment is preferred
– Ability to lift and carry heavy objects
– Strong attention to detail
– Good communication skills
– Ability to work in a fast-paced environment
– Willingness to learn and take on new tasks

This is a full-time position with competitive pay and benefits. If you are a team player with a strong work ethic, we encourage you to apply for this exciting opportunity.

Expected salary:

Job date: Sun, 28 Jul 2024 06:03:28 GMT

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