Company:

Location: Toronto, ON

Expected salary:

Job date: Sun, 15 Sep 2024 06:15:31 GMT

Job description: Who We AreShorefast is one of the largest social enterprise organizations in Canada, and our projects on Fogo Island, NL have garnered significant international interest including a feature on and in The New York Times’ . Shorefast works to test, learn, and share economic development practices that activate the assets of local places; we envision a world of prosperous economies that serve people, nature, and culture.Learn more about us:The OpportunityWe are looking for a candidate who is a creative thinker and a results-driven individual who can excel in a fast-paced and challenging start-up environment. The Team Lead, Marketing (Parental Leave) will focus on managing marketing campaigns for Fogo Island Inn, Fogo Island Workshops, Fogo Island Fish, and Fogo Island Arts. Reporting to the Chief Marketing Officer, this position will be responsible for planning and executing events and familiarization trips, which encompasses media stays and film shoots.What You’ll Do

• Conducting proactive and reactive media relations in Canada, the US and globally
• Managing the organization’s PR partners, including optimizing the opportunities with Relais & Chateaux’s PR Agency, J-PR by submitting weekly pitches (as relevant) to their media leads
• Overseeing the Marketing Communications team in developing content for organization-wide social channels, newsletters, and digital platforms and identifying opportunities for internal and external collaborations
• Providing guidance and leadership to the organization’s content producers, writers, and web developers for social media and overall digital strategy
• Building and nurturing relationships with travel and marketing partners for sales, cross-promotion, and programming
• Overseeing the deployment and analysis of e-mail campaigns and maintaining and growing Mailchimp databases and audiences
• Overseeing the development and production of print and digital promotional material for internal and external purposes, including for guests, clients, travel agents, partners, and media

Shorefast is a social enterprise in Canada that focuses on economic development practices for local communities. They are looking for a creative and results-driven individual to lead marketing campaigns for various projects on Fogo Island. Responsibilities include media relations, managing PR partners, overseeing content development for social channels, building relationships with partners, and overseeing e-mail campaigns and promotional materials.