Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Thu, 05 Jun 2025 02:39:41 GMT

Job description:

Job Summary:

The Technical Lead – Marketing Technology & Personalization is a hands-on leadership position that plays a crucial role in architecting and implementing advanced marketing and personalization solutions across Universal. This role is designed for a strategic thinker and technical expert, who will lead a dynamic team to enhance our marketing capabilities.

Key responsibilities include evaluating and integrating cutting-edge marketing technologies, overseeing the development of personalized customer experiences, and ensuring alignment with overall business objectives. The ideal candidate will possess a deep understanding of marketing automation, data analytics, and customer segmentation, and will work closely with cross-functional teams to drive impactful marketing initiatives.

In this position, you will:

• Lead the design and implementation of innovative marketing technology solutions.
• Foster collaboration between marketing, IT, and data science teams to create personalized engagement strategies.
• Drive best practices in marketing technology utilization and data-driven decision-making.
• Stay ahead of industry trends and make recommendations for continuous improvement.
• Act as a mentor for team members, providing guidance on technical challenges and project execution.

This role offers the opportunity to influence the direction of our marketing strategy through innovative technology solutions and is pivotal in enhancing customer experiences. More details will be discussed during the recruitment process.