Company: Universal Parks & Resorts
Location: Orlando, FL
Expected salary:
Job date: Thu, 05 Jun 2025 01:53:36 GMT
Job description:
Job Summary: Technical Lead – Marketing Technology & Personalization
The Technical Lead for Marketing Technology & Personalization is a pivotal hands-on leadership role focused on driving the development and execution of sophisticated marketing and personalization solutions across Universal. This position will involve architecting innovative technologies that enhance customer experiences and optimize marketing strategies.
The ideal candidate will collaborate closely with cross-functional teams, including marketing, product, and data analytics, to ensure seamless integration and execution of marketing initiatives. You will leverage your expertise in marketing technology stacks and personalization frameworks to deliver impactful, data-driven results.
Key Responsibilities:
- Lead the design and implementation of advanced marketing solutions that enhance customer engagement and drive conversions.
- Collaborate with stakeholders to gather requirements and translate them into technical specifications.
- Mentor and guide team members on best practices for marketing technology and personalization strategies.
- Stay updated with industry trends and emerging technologies to continuously refine marketing solutions.
- Monitor and analyze performance metrics to ensure ongoing optimization and success of marketing initiatives.
We will provide more details about this position during the recruitment process. If you’re passionate about technology and marketing, and eager to lead a dynamic team, we encourage you to apply!
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