Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Thu, 05 Jun 2025 02:02:35 GMT

Job description:

Job Summary:

The Technical Lead – Marketing Technology & Personalization is a hands-on leadership role dedicated to driving the architecture and implementation of advanced marketing and personalization solutions at Universal. This position requires a strategic thinker with a strong technical background and a passion for enhancing customer experiences through innovative marketing technologies.

In this role, you will collaborate closely with cross-functional teams, including marketing, data analytics, and IT, to design and execute personalized strategies that align with business objectives. You will lead efforts in implementing state-of-the-art marketing platforms, ensuring they are integrated effectively to maximize impact and ROI.

As a key player in our marketing technology landscape, you will stay updated with industry trends and best practices, providing insights that inform the development of our marketing initiatives. Your ability to analyze data and translate it into actionable strategies will be critical in enhancing customer engagement and driving conversions.

Key responsibilities include:

• Leading the design and execution of sophisticated marketing technology solutions.
• Collaborating with stakeholders to define personalization strategies that enhance customer interaction.
• Overseeing the integration of various marketing platforms and tools.
• Ensuring adherence to best practices and optimization for data-driven decision-making.
• Providing mentorship and guidance to team members, fostering a culture of continuous learning.

This role offers an exciting opportunity to be at the forefront of marketing innovation, making a significant impact on our customer engagement efforts. More details will be shared throughout the recruitment process.