Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sun, 05 Oct 2025 01:43:01 GMT

Job description:

Job Title: Technical Lead – Marketing Technology & Personalization

Job Summary:

We are seeking a dynamic Technical Lead in Marketing Technology & Personalization to architect and implement advanced marketing and personalization solutions across Universal Destinations & Experiences’ digital ecosystem. In this hands-on leadership role, you will leverage your expertise to drive innovative strategies that enhance customer engagement and elevate the overall user experience.

Key Responsibilities:

• Lead the design and development of cutting-edge marketing technology solutions that align with business objectives.
• Collaborate with cross-functional teams, including product management, data analytics, and creative services, to identify and implement personalization opportunities across digital platforms.
• Utilize your technical skills to integrate and optimize marketing automation tools, CRM systems, and data management platforms.
• Analyze user behavior and engagement metrics to refine personalization strategies and enhance customer journeys.
• Develop scalable architectures and best practices for delivering targeted marketing campaigns.
• Mentor and guide team members, fostering a culture of innovation, collaboration, and continuous improvement.
• Stay current with industry trends and emerging technologies to ensure our marketing initiatives remain competitive and effective.

Qualifications:

• Proven experience in marketing technology and personalization, with a strong understanding of digital marketing principles.
• Expertise in data analytics, CRM systems, and marketing automation platforms.
• Hands-on experience with coding and software development in relevant programming languages.
• Excellent problem-solving skills and the ability to translate complex technical concepts into actionable strategies.
• Exceptional communication and leadership skills, with the ability to work collaboratively across departments.

Join us in shaping the future of digital marketing at Universal Destinations & Experiences, where your technical expertise and innovative spirit will play a crucial role in delivering personalized experiences that delight our guests.