Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sat, 04 Oct 2025 22:22:02 GMT

Job description:

Job Title: Technical Lead – Marketing Technology & Personalization

Job Summary:

We are seeking a dynamic and experienced Technical Lead for Marketing Technology & Personalization to join our team at Universal Destinations & Experiences. In this hands-on leadership role, you will be responsible for architecting and implementing advanced marketing and personalization solutions across our digital platforms. This position is crucial in enhancing guest experiences and driving engagement through tailored marketing strategies.

Key Responsibilities:

• Architecting Solutions: Design and develop innovative marketing technology frameworks and systems that support personalized guest experiences across various digital touchpoints.

• Implementation Leadership: Lead the implementation of marketing solutions, ensuring seamless integration with existing platforms and technologies.

• Team Collaboration: Work closely with cross-functional teams, including marketing, data analytics, and IT, to align technology initiatives with business objectives and marketing strategies.

• Performance Optimization: Monitor and analyze the performance of marketing tools and personalization strategies, making recommendations for improvements and optimizations.

• Stakeholder Engagement: Communicate effectively with stakeholders to understand their needs and translate them into technical requirements for personalization solutions.

• Mentorship: Provide guidance and mentorship to junior team members, fostering a collaborative and innovative team environment.

Qualifications:

• Proven experience in marketing technology, data analytics, or related fields.
• Strong knowledge of personalization platforms, CRM systems, and marketing automation tools.
• Excellent problem-solving skills and the ability to think strategically about technology solutions.
• Experience leading technical projects and teams in a fast-paced environment.
• Strong interpersonal skills and the ability to work collaboratively with various stakeholders.

Join us in creating unforgettable experiences through innovative marketing technologies that resonate with our guests, driving engagement and loyalty. Your expertise will play a pivotal role in shaping the future of our digital marketing strategies.