Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sun, 05 Oct 2025 02:24:17 GMT

Job description:

Job Title: Technical Lead – Marketing Technology & Personalization

Job Summary:

We are seeking an innovative and results-driven Technical Lead for Marketing Technology & Personalization at Universal Destinations & Experiences. This key position will focus on architecting and implementing advanced marketing and personalization solutions across our digital platforms, enhancing customer engagement and driving revenue growth.

Key Responsibilities:

• Leadership: Lead a cross-functional team in designing and executing sophisticated marketing technology strategies that align with business objectives.
• Technical Expertise: Oversee the integration and optimization of marketing and personalization tools, ensuring seamless functionality within existing digital ecosystems.
• Collaboration: Work closely with stakeholders, including marketing, product, and IT teams, to gather requirements and translate them into technical specifications and actionable plans.
• Innovation: Stay ahead of industry trends and emerging technologies, recommending new tools and techniques to improve marketing effectiveness and personalization capabilities.
• Quality Assurance: Conduct testing and validation of marketing solutions to ensure high performance, reliability, and user satisfaction.
• Monitoring & Analysis: Utilize data analytics to monitor the effectiveness of marketing initiatives and personalization strategies, making data-driven recommendations for improvements.

Qualifications:

• Bachelor’s degree in Computer Science, Marketing, or a related field. Advanced degree preferred.
• Proven experience in marketing technology, digital transformation, and personalization solutions.
• Strong understanding of customer data management and marketing automation platforms.
• Excellent problem-solving skills and ability to thrive in a fast-paced, dynamic environment.
• Exceptional communication and leadership abilities, with a track record of successfully managing cross-functional teams.

Join us to shape the future of marketing technology and personalization at Universal Destinations & Experiences, delivering exceptional digital experiences that resonate with our audiences.