Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sun, 05 Oct 2025 01:55:10 GMT

Job description:

Job Description: Technical Lead – Marketing Technology & Personalization

Job Summary:

The Technical Lead – Marketing Technology & Personalization is a dynamic and hands-on leadership role within Universal Destinations & Experiences. This position is pivotal in architecting and implementing cutting-edge marketing and personalization solutions across our digital platforms. You will be instrumental in shaping the way we engage with guests through advanced data strategies, ensuring a seamless and personalized experience while maximizing marketing effectiveness.

Key Responsibilities:

• Architectural Design: Lead the design and development of advanced marketing technology frameworks that enhance personalization across digital channels.
• Implementation Leadership: Oversee the deployment of marketing solutions, ensuring they align with business objectives and deliver a high-quality user experience.
• Cross-Functional Collaboration: Work closely with marketing, IT, and UX teams to integrate innovative solutions that drive engagement and loyalty.
• Data Strategy Development: Utilize data analytics and insights to inform marketing strategies; develop methodologies for audience segmentation and targeting.
• Technical Mentorship: Provide guidance and mentorship to junior team members, fostering a culture of innovation and continuous learning.
• Project Management: Lead projects from concept through execution, ensuring timelines and budgets are met while delivering exceptional results.
• Performance Optimization: Monitor and analyze campaign performance, implementing improvements and optimizations as needed to enhance effectiveness.

Qualifications:

• Proven experience in marketing technology, data analytics, and personalization strategies.
• Strong technical background with proficiency in relevant tools and platforms.
• Excellent leadership, communication, and collaboration skills.
• Ability to manage multiple projects in a fast-paced environment.

Join Us:

If you are passionate about leveraging technology to create unforgettable experiences and lead innovative marketing strategies, we invite you to apply and be a part of our transformative journey at Universal Destinations & Experiences.