Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sun, 05 Oct 2025 07:33:12 GMT

Job description:

Job Title: Technical Lead – Marketing Technology & Personalization

Job Summary:

We are seeking a dynamic and experienced Technical Lead for Marketing Technology & Personalization to architect and implement cutting-edge marketing and personalization solutions across Universal Destinations & Experiences’ digital platforms. In this hands-on leadership role, you will be responsible for driving the technical strategy, ensuring seamless integration of marketing technologies, and enhancing user experiences through data-driven insights.

Key Responsibilities:

• Solution Architecture: Design and develop advanced marketing and personalization frameworks that align with business objectives and enhance customer engagement.
• Implementation Leadership: Lead the deployment of marketing technology solutions, ensuring successful integration with existing systems and platforms.
• Data Analysis: Collaborate with data teams to gather, analyze, and leverage data for targeted marketing initiatives and personalized customer experiences.
• Cross-Functional Collaboration: Work closely with marketing, product, and technology teams to identify opportunities for improving digital experiences and marketing effectiveness.
• Performance Monitoring: Establish metrics and KPIs to evaluate the performance of implemented marketing solutions and iterate based on results.
• Mentorship & Training: Provide guidance and training to team members on best practices in marketing technology and personalization strategies.

Qualifications:

• Proven experience in leading technology initiatives within marketing or digital domains.
• Strong understanding of marketing automation platforms, CRM systems, and analytics tools.
• Excellent analytical skills with the ability to translate complex data into actionable insights.
• Outstanding communication and collaboration abilities, with a passion for innovative customer experiences.

Join us in shaping the future of marketing and personalization at Universal Destinations & Experiences!