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Tiger Analytics – Manager/Sr. Manager – Digital Marketing Analytics (Remote) – Toronto, ON

Company: Tiger Analytics

Location: Toronto, ON

Job description: Job Description:Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including Forrester and Gartner, have recognized our business value and leadership. We are seeking someone with a good blend of business consulting skills and a data analytics background. If you are passionate about working on unstructured business problems that can be solved using data, we would like to talk to you.Responsibilities

  • Data Analysis & Insights: Analyze data from Digital Analytics platforms (Google Analytics and Adobe Analytics), integrate it with internal data sources (loyalty, transactions) and generate insights for marketing strategies.
  • Campaign Design and Optimization:
  • To Work with marketing leads to design a campaign which optimizes the ROI, maximizes the goal (conversion, clicks etc) by identifying and experimenting with targeting strategies.
  • Implement A/B testing framework to measure campaign success.
  • Use the understanding of various digital marketing channels to optimize the performance of overall campaigns. For example, how to better orchestrate keyword bidding so that keywords from multiple campaigns are not bidding against each other.
  • Maximize ROI of a social media campaign by using better targeting strategies
  • Campaign Management: Oversee digital marketing campaigns, monitor performance metrics like ROI and conversion rates.
  • Incorporate business understanding and business goals into campaign design and management.
  • Reporting & Visualization: Create and present reports and dashboards; ensure data accuracy across platforms.
  • Collaboration & Leadership: Coordinate with digital marketing, product management, and data science teams; mentor junior team members.
  • Market Research: Stay updated on latest digital marketing trends; conduct competitive analysis to support decision-making.

Requirements:

  • Education: Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. A Master’s degree or relevant certifications
  • Experience: 8 to 10 years of experience in marketing analytics, with a focus on digital analytics and campaign optimization.
  • In-depth understanding of different digital marketing channels and how they fit in the marketing funnel.
  • Experience working with campaign data from different paid channels such as social media, paid search, display and video ads and owned channels such as email, mobile.
  • Experience working with digital analytics tools such as Google Analytics and Adobe Analytics.
  • Proven track record of managing and optimizing marketing campaigns.
  • Previous experience in a market agency environment is preferred.
  • Strong analytical skills with the ability to interpret complex data and provide actionable insights.
  • Proficiency in A/B testing methodologies and tools.
  • Experience with data visualization and reporting tools (e.g., Tableau, Power BI).
  • Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.

Benefits:Significant career development opportunities exist as the company grows. The position offers a unique opportunity to be part of a small, fast-growing, challenging, and entrepreneurial environment, with a high degree of individual responsibility.
Tiger Analytics is seeking a candidate with a blend of business consulting skills and data analytics background for a marketing analytics role. Responsibilities include analyzing data from digital analytics platforms, designing and optimizing campaigns, managing campaigns, creating reports and dashboards, and staying updated on digital marketing trends. Requirements include a Bachelor’s degree in a relevant field, 8-10 years of experience in marketing analytics, proficiency in digital marketing channels and tools, and strong analytical and communication skills. The position offers significant career development opportunities in a fast-growing and challenging environment.
Job Description

– We are currently seeking a diligent and detail-oriented individual to join our team as a Data Entry Clerk.

– The primary responsibilities of this role include accurately inputting data into our system, maintaining accurate records, and ensuring data integrity.

– The ideal candidate will have strong attention to detail, excellent organizational skills, and the ability to work efficiently in a fast-paced environment.

– Previous experience in data entry or a related field is preferred, but not required.

– This is a full-time position with competitive pay and benefits, located at our office in the downtown area.

– If you are a self-motivated individual with a passion for data accuracy and organization, we encourage you to apply for this exciting opportunity.

Expected salary:

Job date: Thu, 08 Aug 2024 01:36:53 GMT

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