Company: Stryker

Location: Orlando, FL

Expected salary:

Job date: Fri, 25 Jul 2025 03:59:34 GMT

Job description:

Job Description: Marketing Specialist

Position Overview:
We are seeking a dynamic and results-driven Marketing Specialist to join our team. This role is pivotal in developing, implementing, and managing marketing strategies that promote our products and services effectively. The ideal candidate will have a keen understanding of market trends and consumer behavior, combined with creativity and analytical skills to enhance our brand presence and drive sales.

Key Responsibilities:

• Marketing Strategy Development:

  • Create comprehensive marketing strategies that align with business objectives.
  • Conduct market research to identify trends, customer needs, and competitive landscape.

• Promotional Campaigns:

  • Design and execute marketing campaigns across various channels, including digital, print, and social media.
  • Collaborate with other departments to ensure consistent messaging and branding.

• Product Promotion:

  • Develop promotional materials, including brochures, presentations, and advertisements.
  • Organize and participate in product demonstrations, trade shows, and events.

• Sales Support:

  • Work closely with the sales team to create tools and resources that enhance product offerings.
  • Monitor sales performance and adjust strategies as needed.

• Analytics and Reporting:

  • Track and analyze campaign performance metrics to measure success and inform future initiatives.
  • Prepare regular reports on marketing activities and outcomes.

Skills and Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in marketing or sales roles, preferably within our industry.
• Excellent communication and interpersonal skills.
• Strong analytical skills and proficiency in using marketing analytics tools.
• Creative thinker with a results-oriented approach.

Methods for Showing, Promoting, and Selling Products or Services:

1. Digital Marketing:

   • Utilize SEO, SEM, and social media marketing to increase online visibility and engagement.
   • Implement email marketing campaigns to nurture leads and retain customers.

2. Content Marketing:

   • Create valuable content (blogs, videos, infographics) that educates and informs potential customers.
   • Leverage storytelling to create emotional connections with the audience.

3. Networking and Partnerships:

   • Build relationships with industry influencers and establish partnerships to expand reach.
   • Participate in local business events and trade shows to showcase products.

4. Public Relations:

   • Cultivate relationships with media and industry publications to gain coverage and credibility.
   • Write press releases and manage media outreach to highlight new products or company milestones.

5. Promotional Events and Incentives:

   • Organize events such as webinars, workshops, or launch parties to generate buzz.
   • Develop promotional offers, discounts, or loyalty programs to incentivize purchases.

6. Feedback and Adaptation:

   • Collect customer feedback and use insights to tailor marketing efforts and improve product offerings.
   • Regularly review and adjust marketing tactics based on performance data and market conditions.

Join us in making a meaningful impact through innovative marketing strategies that showcase our products and services!