Company: National Instruments

Location: Orlando, FL

Expected salary:

Job date: Tue, 16 Sep 2025 22:49:56 GMT

Job description:

Job Title: B2B Sales and Marketing Specialist – Electrical Utility Market

Job Description:

We are seeking a motivated and experienced professional to join our team as a B2B Sales and Marketing Specialist within the Electrical Utility Market. This role is ideal for individuals with a strong background in sales, marketing, or technical support, particularly those with experience in industrial distribution or related fields.

Key Responsibilities:

• Develop and implement marketing strategies tailored to the electrical utility sector.
• Build and maintain strong relationships with B2B clients to drive sales growth.
• Analyze market trends and customer needs to identify opportunities for new products and services.
• Collaborate with cross-functional teams to support product development and market initiatives.
• Conduct competitor analysis to inform strategic planning and positioning.
• Provide technical support and product expertise to clients, ensuring satisfaction and longevity of partnerships.
• Assist in developing promotional materials and campaigns aimed at increasing market visibility.

Qualifications:

• Bachelor’s degree in Marketing, Industrial Distribution, or a relevant field preferred; however, equivalent experience of at least five years in the industry will be considered.
• A minimum of five years’ experience in sales, marketing, or technical support focused on B2B sales within the electrical utility market is highly desirable.
• Strong interpersonal and communication skills to effectively work with clients and internal stakeholders.
• Proven ability to analyze data and market conditions to make informed decisions.
• Proficient in using CRM software and other sales/marketing tools.

What We Offer:

• Competitive salary and performance-based incentives.
• Opportunities for professional development and growth within the company.
• A collaborative and innovative work environment.

Join our team and contribute to shaping the future of the electrical utility market through effective sales and marketing strategies!