Company: Leap Brands

Location: Orlando, FL

Expected salary:

Job date: Thu, 02 Oct 2025 23:56:19 GMT

Job description:

Job Description: Head of Marketing

Position Overview:
As the Head of Marketing, you will play a pivotal role in shaping and driving our brand’s digital presence. You will be responsible for developing and executing innovative digital marketing strategies that align with the company’s overarching goals and objectives. Your leadership will guide the marketing team in effectively reaching our target audience, enhancing customer engagement, and ultimately driving growth.

Key Responsibilities:

• Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies that align with the company’s goals. Utilize data-driven insights to identify market opportunities and define clear objectives.

• Team Leadership: Lead, mentor, and inspire a diverse marketing team to foster creativity, collaboration, and high performance. Ensure the team is equipped with the necessary resources and training to succeed.

• Campaign Development: Oversee the creation and implementation of dynamic marketing campaigns across various digital channels, including social media, email, SEO, SEM, and content marketing.

• Performance Analysis: Monitor, analyze, and report on the performance of digital marketing efforts. Utilize analytics tools to track metrics, evaluate ROI, and inform ongoing strategies.

• Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources to maximize impact while maintaining cost-effectiveness.

• Collaboration: Work closely with cross-functional teams, including sales, product development, and customer support, to align marketing initiatives with business objectives and customer needs.

• Market Research: Conduct ongoing market research to stay abreast of industry trends, competitor activities, and customer preferences. Utilize these insights to inform strategic decisions.

• Brand Development: Champion the company’s brand identity and ensure consistency across all digital touchpoints. Enhance brand visibility and reputation in the marketplace.

Qualifications:

• Proven experience in digital marketing leadership roles, with a track record of driving growth and engagement.
• Strong understanding of digital marketing channels and tools, including social media, email marketing, SEO, and PPC.
• Excellent analytical skills and a data-driven mindset.
• Exceptional leadership, communication, and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment.

Join us as we embark on an exciting journey to elevate our brand and engage our customers in meaningful ways!