Company: Leap Brands

Location: Orlando, FL

Expected salary:

Job date: Thu, 02 Oct 2025 22:59:59 GMT

Job description:

Job Title: Head of Marketing

Position Overview:
As the Head of Marketing, you will lead the development and execution of innovative digital marketing initiatives that drive brand awareness, engagement, and customer acquisition. Your leadership will be crucial in shaping the overarching marketing strategy, leveraging data-driven insights to maximize our online presence and effectiveness.

Responsibilities:

• Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies aligned with company goals and objectives. Ensure strategies are designed to enhance market position and drive growth.

• Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including social media, email, SEO, and PPC. Monitor performance metrics and implement improvements as needed.

• Content Development: Lead the creation of compelling content that resonates with target audiences. Collaborate with creative teams to produce engaging multimedia content that supports marketing campaigns.

• Market Research: Conduct thorough market analysis to identify trends, competitive landscape, and customer preferences. Utilize insights to refine marketing strategies and tactics.

• Team Leadership: Manage and mentor a high-performing marketing team. Foster a collaborative environment that encourages innovation and professional development.

• Budget Management: Develop and manage the digital marketing budget, allocating resources effectively to maximize ROI.

• Stakeholder Collaboration: Work closely with cross-functional teams, including sales and product management, to ensure alignment of marketing initiatives with overall business objectives.

• Analytics and Reporting: Utilize analytics tools to track and report on campaign performance. Use data analysis to glean insights and inform future marketing strategies.

Qualifications:

• Proven experience in digital marketing, with a strong understanding of current digital marketing trends and technologies.
• Exceptional leadership and team management skills.
• Excellent verbal and written communication abilities.
• Strong analytical skills, with a focus on data-driven decision-making.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Join us as we drive innovation in the digital space and elevate our brand presence to new heights!