Company: Leap Brands

Location: Orlando, FL

Expected salary:

Job date: Fri, 03 Oct 2025 03:58:08 GMT

Job description:

Position Overview:

As the Head of Marketing, you will play a pivotal role in shaping and driving our digital marketing initiatives. You will be responsible for developing and executing cutting-edge strategies that elevate our brand presence and drive engagement across various digital channels. Your expertise will guide our marketing team in achieving business objectives, enhancing customer experiences, and maximizing ROI.

Responsibilities:

• Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies aligned with the company’s vision and goals, focusing on brand awareness, lead generation, and customer retention.

• Team Leadership: Lead, mentor, and inspire the marketing team to foster a culture of innovation and continuous improvement, ensuring high performance and collaboration.

• Campaign Management: Oversee the planning, execution, and optimization of multi-channel digital marketing campaigns, including SEO, PPC, social media, email marketing, and content marketing.

• Data-Driven Insights: Utilize analytics tools to monitor and analyze campaign performance, customer behavior, and market trends. Implement adjustments to strategies based on data-driven insights, ensuring continuous growth and improvement.

• Budget Management: Develop and manage the marketing budget, ensuring resource allocation is optimized for maximum impact and return on investment.

• Cross-Functional Collaboration: Collaborate with key stakeholders, including sales, product, and customer service teams, to ensure cohesive messaging and alignment of marketing strategies with overall business objectives.

• Market Research: Stay updated on industry trends, competitive landscape, and emerging technologies to identify opportunities for innovation and growth in digital marketing efforts.

• Brand Development: Enhance brand positioning and equity through strategic messaging and creative storytelling that resonates with target audiences.

• Reporting: Prepare regular reports on marketing performance and present findings and recommendations to senior management and other stakeholders.

By leading our digital marketing efforts, you will help define the future of our brand and drive our success in reaching new audiences and increasing market share.