Company: Leap Brands

Location: Orlando, FL

Expected salary:

Job date: Fri, 03 Oct 2025 01:11:35 GMT

Job description:

Position Overview: Head of Marketing

We are seeking an innovative and strategic Head of Marketing to lead our efforts in shaping the digital landscape of our brand. In this role, you will be responsible for developing and executing cutting-edge digital marketing strategies that drive growth, enhance engagement, and elevate our market presence. You will work closely with cross-functional teams to ensure that our marketing initiatives support overall company goals and resonate with our target audience.

Responsibilities:

Digital Marketing Strategy:

• Develop and execute comprehensive digital marketing strategies aligned with company objectives.
• Conduct market research to identify trends and audience needs, using insights to inform strategy.
• Oversee the planning and implementation of various digital marketing campaigns across multiple channels, including social media, email, SEO/SEM, content marketing, and display advertising.

Team Leadership:

• Lead, mentor, and manage a high-performing marketing team, fostering a culture of creativity and accountability.
• Collaborate with product development, sales, and customer service to ensure cohesive messaging and execution.

Analytics and Reporting:

• Utilize analytics tools to track and analyze campaign performance, providing insights and recommendations for improvement.
• Prepare and present regular reports to the executive team, showcasing the impact of marketing initiatives on business objectives.

Budget Management:

• Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Identify opportunities for cost-saving measures without compromising quality.

Brand Development:

• Strengthen brand positioning and integrity across all digital platforms.
• Engage with key stakeholders to promote brand awareness and advocacy.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Proven experience in digital marketing, with a track record of developing successful strategies.
• Strong leadership skills with experience managing teams.
• Proficiency in digital marketing tools and analytics platforms.
• Excellent communication, analytical, and organizational skills.

Join us as we navigate the dynamic digital marketing landscape and make a lasting impact on our brand’s success!