Company: Leap Brands

Location: Orlando, FL

Expected salary:

Job date: Fri, 03 Oct 2025 06:25:28 GMT

Job description:

Position Overview:

As the Head of Marketing, you will play a pivotal role in shaping and driving our digital marketing efforts. You will be responsible for developing and executing innovative digital marketing strategies that enhance brand visibility, engage target audiences, and drive growth. Your leadership will guide the marketing team in leveraging various digital channels and tools to optimize our marketing performance and achieve business objectives.

Responsibilities:

Digital Marketing Strategy:

• Develop and execute comprehensive digital marketing strategies aligned with company goals and market trends.
• Analyze industry trends and competitive landscape to identify opportunities for growth and innovation.

Team Leadership:

• Lead and mentor a diverse marketing team, fostering a collaborative environment to enhance creativity and productivity.
• Set clear performance objectives and provide ongoing feedback to team members to ensure high levels of engagement and performance.

Campaign Management:

• Oversee the planning, execution, and optimization of digital marketing campaigns across various platforms, including social media, email, search engines, and website.
• Monitor and analyze campaign performance metrics to drive continuous improvement.

Content Development:

• Collaborate with content creators to develop engaging and relevant digital content that resonates with target audiences.
• Ensure brand consistency across all digital marketing channels and communications.

Budget Management:

• Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
• Track spending and performance metrics to adjust strategies as necessary.

Stakeholder Collaboration:

• Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment of marketing strategies and initiatives.
• Build strong relationships with external partners and vendors to enhance marketing efforts and expand reach.

Data-Driven Decision Making:

• Utilize analytics tools and performance data to inform marketing decisions and strategies.
• Conduct regular reports and presentations on marketing performance to senior leadership.

Qualifications:

• Proven experience in digital marketing leadership roles.
• Strong understanding of digital marketing channels, tools, and best practices.
• Excellent analytical, organizational, and communication skills.
• Ability to lead and inspire a team toward achieving common goals.
• Experience in budget management and performance analysis.

Join us in transforming our digital presence and driving outstanding results through innovative marketing initiatives!