Company: Leap Brands

Location: Orlando, FL

Expected salary:

Job date: Fri, 03 Oct 2025 04:29:49 GMT

Job description:

Job Description: Head of Marketing

Position Overview:
As the Head of Marketing, you will play a pivotal role in shaping our brand’s digital presence. You will be responsible for developing and executing innovative digital marketing strategies that drive engagement, enhance brand awareness, and ultimately contribute to the company’s revenue goals.

Key Responsibilities:

• Digital Marketing Strategy:
  Develop and execute comprehensive digital marketing strategies aligned with company objectives. Ensure that all campaigns are data-driven and geared toward maximizing ROI.

• Team Leadership:
  Lead and mentor a high-performing marketing team. Foster a collaborative environment, encouraging creativity and professional growth.

• Market Research:
  Conduct market research to identify trends, customer needs, and competitive landscape. Use insights to inform strategy and optimize campaigns.

• Content Development:
  Oversee the creation of compelling content across various digital channels, including social media, email, and the company website. Ensure that messaging is consistent with the brand’s voice and objectives.

• SEO and SEM:
  Implement effective SEO and SEM strategies to increase online visibility and drive traffic to our digital platforms.

• Performance Analysis:
  Analyze campaign performance using various analytics tools to monitor KPIs. Use insights to refine strategies and improve future campaigns.

• Budget Management:
  Allocate and manage the marketing budget effectively, ensuring resources are optimized for maximum impact.

• Collaboration:
  Work cross-functionally with other departments to align marketing strategies with overall business goals, including sales, product development, and customer service.

Qualifications:

• Proven experience in digital marketing leadership roles
• Strong understanding of digital marketing channels and best practices
• Excellent analytical skills with a data-driven mindset
• Exceptional communication and interpersonal skills
• Ability to thrive in a fast-paced, dynamic environment

Join us in transforming our digital marketing efforts and making a significant impact on our company’s growth and success!