Company: Leap Brands

Location: Orlando, FL

Expected salary:

Job date: Fri, 03 Oct 2025 06:47:05 GMT

Job description:

Job Description: Head of Marketing

Position Overview:
As the Head of Marketing, you will play a pivotal role in shaping the company’s brand presence and driving customer engagement through innovative digital marketing initiatives. You will be responsible for developing and executing strategies that elevate our market position and enhance our overall customer experience.

Responsibilities:

• Digital Marketing Strategy:

  • Develop and execute comprehensive digital marketing strategies aligned with company goals and objectives.
  • Utilize data-driven insights to refine marketing approaches and improve campaign performance.

• Team Leadership:

  • Lead and mentor a diverse team of marketing professionals, fostering a collaborative environment and encouraging creative thinking.
  • Manage team performance through clear goals and regular feedback.

• Brand Development:

  • Enhance brand visibility through targeted online campaigns and strategic partnerships.
  • Oversee the creation of compelling content that resonates with target audiences.

• Performance Analysis:

  • Monitor, analyze, and report on key performance indicators (KPIs) to measure the success of marketing initiatives.
  • Utilize analytics to inform strategy adjustments and optimize digital presence.

• Budget Management:

  • Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI.

• Collaboration:

  • Work closely with cross-functional teams, including sales, product development, and customer service, to ensure brand consistency and alignment of marketing efforts.

• Industry Trends:

  • Stay up-to-date with industry trends and emerging technologies to ensure the company remains at the forefront of digital marketing innovation.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Proven experience in a senior marketing role, with a strong emphasis on digital marketing.
• Exceptional leadership and communication skills.
• Strong analytical skills and experience with data-driven decision-making.
• Proficiency in digital marketing tools and platforms.

Join us as we take our marketing efforts to the next level and make a significant impact in our industry!