Company: Leap Brands

Location: Orlando, FL

Expected salary:

Job date: Thu, 02 Oct 2025 22:16:15 GMT

Job description:

Position Overview:

As the Head of Marketing, you will play a pivotal role in shaping the company’s brand and driving growth through innovative digital marketing initiatives. You will oversee the development and execution of strategies that enhance our online presence, engage our target audience, and ultimately contribute to our overall business goals. This is an exciting opportunity for a visionary leader who is passionate about leveraging digital channels to create impactful marketing campaigns.

Responsibilities:

1. Digital Marketing Strategy:

   • Develop and execute comprehensive digital marketing strategies that align with the company’s objectives and brand vision.
   • Analyze market trends and customer data to inform marketing tactics and enhance audience engagement.

2. Team Leadership:

   • Lead, mentor, and motivate a team of marketing professionals, fostering a culture of creativity and innovation.
   • Collaborate with cross-functional teams to ensure cohesive messaging and integrated marketing efforts.

3. Campaign Management:

   • Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including social media, email, SEO, PPC, and content marketing.
   • Measure and report on the performance of marketing campaigns, using insights to drive continuous improvement.

4. Brand Development:

   • Strengthen the company’s brand presence and voice in the digital landscape.
   • Ensure consistency in branding across all digital platforms and communications.

5. Budget Management:

   • Manage the marketing budget effectively, ensuring resources are allocated efficiently to achieve maximum ROI.
   • Identify and evaluate new digital marketing tools and platforms to enhance our marketing capabilities.

6. Stakeholder Collaboration:

   • Partner with senior leadership to align marketing strategy with business goals and priorities.
   • Maintain strong relationships with external vendors and partners to leverage additional marketing resources and expertise.

Qualifications:

• Proven experience in a senior marketing role, with a focus on digital marketing.
• Strong understanding of current digital marketing trends, tools, and best practices.
• Excellent analytical skills and the ability to interpret data to inform strategic decisions.
• Exceptional leadership and communication skills, with a collaborative mindset.
• Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.

Join us as our Head of Marketing and lead our digital transformation efforts, driving engagement, growth, and success in the digital realm.