Company: Leap Brands

Location: Orlando, FL

Expected salary:

Job date: Fri, 03 Oct 2025 07:31:25 GMT

Job description:

Position Overview:

As the Head of Marketing, you will be pivotal in shaping and driving the digital marketing initiatives of our organization. Your primary responsibility will be to develop and execute innovative digital marketing strategies that align with our overall business objectives, enhancing our brand presence and engaging our target audiences effectively.

Responsibilities:

• Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies that align with company goals and objectives. This includes market research, competitive analysis, and leveraging insights to guide strategic direction.

• Campaign Management: Oversee the planning, execution, and optimization of multi-channel digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.

• Data Analysis and Reporting: Utilize analytics tools to track performance metrics, analyze campaign effectiveness, and generate reports to improve future marketing efforts. Advocate for data-driven decision-making within the marketing team.

• Team Leadership: Lead and mentor the marketing team, fostering a collaborative environment and ensuring alignment with strategic objectives. Be a source of inspiration and guidance for team members.

• Brand Development: Work closely with other departments to ensure a consistent brand message across all digital platforms. Continuously seek opportunities to elevate the brand’s presence in the digital space.

• Budget Management: Manage the digital marketing budget efficiently, ensuring optimal allocation of resources to achieve maximum impact and ROI.

• Stakeholder Collaboration: Collaborate with sales, product development, and other teams to develop integrated marketing strategies that boost customer engagement and drive sales.

• Trend Monitoring: Stay updated on industry trends and emerging technologies, adjusting strategies to maintain competitive advantage in the digital marketing landscape.

This role requires a creative and analytical thinker with a robust understanding of digital marketing tools and techniques, a passion for driving results, and the ability to inspire a team to reach their fullest potential.